Job Title: Digital Product Merchandising Manager
Location: Plano, TX
Pay Rate: 64.00hr – 64.00hr
Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)
Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.
Digital Product Merchandising Manager
Top Skills:
- Stakeholder Management
- Process improvement
- Product road mapping
Responsibilities:
- Manage a portfolio of cross-LOB initiatives and experiences across website and Shop App.
- Maintain comprehensive working knowledge of website and Shop App experiences, capabilities, promotions and customer journeys across LOBs.
- Proactively identify cross-site dependencies, inconsistencies, risks, customer friction and growth opportunities.
- Partner with category teams to ensure merchandising and customer experiences remain cohesive across our broad ecosystem.
- Support prioritization of cross-LOB initiatives based on customer impact, business value, performance and execution feasibility.
- Analyze the end-to-end customer journey to identify opportunities to improve discovery, consideration, conversion, engagement, AOV and attach.
- Develop cross-category merchandising, cross-sell, upsell, bundle and ecosystem recommendations.
- Identify experience gaps and develop actionable recommendations in partnership with Product and Design.
- Develop hypotheses and support experimentation and optimization based on customer behavior and performance.
- Ensure growth recommendations consider the full customer journey rather than individual pages or LOBs in isolation.
- Own or manage business requirements and customer experience needs for capabilities that span multiple LOBs.
- Partner with Product, Design, Engineering and Global teams through definition, development, testing, launch and optimization.
- Coordinate stakeholder requirements and ensure solutions address customer and business needs.
- Establish success measures and monitor feature adoption, customer behavior and commercial performance.
- Recommend ongoing enhancements based on performance and customer insights.
- Lead and coordinate Global campaigns, capabilities and key drive periods across assigned categories.
- Translate Global direction into locally relevant website and Shop App experiences.
- Identify US-specific requirements, dependencies and risks and coordinate resolution with appropriate teams.
- Ensure campaigns and initiatives are integrated consistently across customer touchpoints.
- Independently analyze customer journey, site, campaign and feature performance using Adobe Analytics, Tableau and other available data sources.
- Build and interpret performance views, conduct funnel and customer journey analysis and identify root causes of performance changes.
- Identify trends, performance gaps, customer friction and growth opportunities and translate findings into prioritized recommendations.
- Monitor revenue, conversion, engagement, AOV, attach and relevant category health metrics.
- Develop measurement plans and assess post-launch performance to determine whether initiatives delivered intended outcomes.
- Partner with Analytics teams on deeper analysis while maintaining direct ownership of day-to-day performance insights and recommendations.
- Lead cross-functional initiatives from definition through execution, including requirements, project plans, milestones, dependencies, risks, stakeholder alignment, readiness, launch and measurement.
- Maintain clear ownership and accountability across workstreams.
- Proactively identify risks and elevate decisions or dependencies that may impact customer experience, business outcomes or timelines.
- Drive post-launch reviews and ensure learnings are incorporated into future initiatives.
- Monitor competitors and leading digital commerce experiences to identify emerging customer expectations, capabilities and best practices.
- Benchmark relevant customer journeys, merchandising approaches and digital capabilities.
- Translate relevant findings into actionable experience, feature and growth recommendations.
Requirements:
- Bachelor’s degree required.
- 7+ years of experience in eCommerce, digital merchandising, digital product, customer experience, product operations or related fields.
- Strong understanding of eCommerce customer journeys, merchandising, campaigns and digital growth levers.
- Demonstrated project/program management experience leading complex cross-functional initiatives from requirements through launch and measurement.
- Demonstrated ability to independently navigate digital analytics tools, build and interpret performance views, conduct funnel and customer journey analysis, identify root causes and translate findings into prioritized business actions.
- Experience with Adobe Analytics, Google Analytics, Tableau or similar tools.
- Working knowledge of digital commerce KPIs including traffic, CTR, engagement, funnel progression, conversion, AOV, attach and revenue.
- Strong customer and commercial judgment with the ability to connect experience opportunities to measurable business outcomes.
- Strong cross-functional communication, organization, problem-solving and stakeholder-management skills.
- Ability to manage multiple concurrent priorities and operate effectively in a fast-paced, matrixed environment.
Preferred Skills:
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Expert ability to work independently and manage one’s time.
- Strong mentoring skills necessary to provide support and constructive performance feedback.
- Expert knowledge of principles and methods for showing, promoting, and selling products or services.
- Expert ability to develop marketing and pricing strategy.
- Expert knowledge of media production, communication and dissemination techniques and methods.
Staffmark talent working with this client receive competitive compensation and a great benefits package!
Benefits Include:
- Medical
- Dental
- Vision
- 401k
- Paid Time Off, + more!