eCommerce Marketing Manager

Staffmark Group; Plano (TX); On-site; USD 88,000 - 117,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off + More!

Job summary

Staffmark Group is seeking an eCommerce Marketing Manager for a fully on-site role in Plano, TX. You will lead CTV-focused marketing on our website, localize pages for regional markets, and optimize the user experience to improve conversions and engagement.

You will develop and execute an integrated digital advertising strategy across key digital touchpoints, briefing SEO/SEM, and driving promotions and sell-through.

Qualifications

• Bachelor's degree required.
• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience.
• Expertise in digital marketing and agency management.
• Digital analytics and evaluating data sets to identify learnings to inform the business.
• A passion to stay on top of technology, social, and industry trends to stay at the forefront of emerging digital marketing trends.
• Website planning and optimization.

Responsibilities

• Manage CTV marketing activities on our website, including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages, and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints to ensure communication of key promotions and other.com initiatives.
• Brief and optimize SEM and SEO efforts.
• Lead strategic promotions work streams for our website to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for the creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across our website.

Skills

Project management

Website planning/optimization

QA management

Education

Bachelor's degree

Job description

Job Title: eCommerce Marketing Manager

Location: Plano, TX

Pay Rate: $75.00/hr.

Schedule: Fully on-site, Monday - Friday | 8:00 AM to 5:00 PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX.

eCommerce Marketing Manager

Top Skills:

1. Project management
2. Website planning/optimization
3. QA management

Summary:

Manage the strategy and execution across the Consumer Decision Journey on our website for the CTV category.

Responsibilities:

• Manage CTV marketing activities on our website, including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages, and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints to ensure communication of key promotions and other.com initiatives.
• Brief and optimize SEM and SEO efforts.
• Lead strategic promotions work streams for our website to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for the creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across our website.

Requirements:

• Bachelor's degree required.
• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience.
• Expertise in digital marketing and agency management.
• Digital analytics and evaluating data sets to identify learnings to inform the business.
• A passion to stay on top of technology, social, and industry trends to stay at the forefront of emerging digital marketing trends.
• Website planning and optimization.
• Experience optimizing for SEO/SEM.Project management / Time management.
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc.) to provide integrated Brand Digital communications leadership.
• Strong interpersonal and communication skills and ability to gain alignment across various stakeholders.

Preferred Skills:

• Experience in a corporate or executive office setting.
• Multilingual abilities (e.g., English, Korean, or other languages) are a plus.
• Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication, and dissemination techniques and methods.

Staffmark talent working with this client receives competitive compensation and a great benefits package!

Employee Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off + More!

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.