SEO Marketing Manager

Staffmark; Plano (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Staffmark is seeking an SEO Marketing Manager for a Plano, TX client site. This on-site contract role focuses on developing SEO and GEO strategies, content management, and cross-team coordination to improve rankings.

You will lead day-to-day SEO/GEO communications, keyword research, blog briefs, metadata QA, and Jira ticket management while coordinating with Global Headquarters and agencies.

Qualifications

• 8-10 years-experience within eCommerce or Digital Marketing.
• Experience using SEO systems to analyze results: SEMrush, BrightEdge, Adobe Analytics.
• Fundamental understanding of SEO functionality to drive optimal results.
• Must have strong skills in strategy, planning, marketing and project management.
• Keep abreast of best practices and new tools to ensure maximum productivity.

Responsibilities

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy.
• Create and review blog article briefs and content to ensure optimum SEO optimization.
• Writing SEO-optimized metadata and QAing metadata provided by agencies.
• Submitting and managing Jira tickets to completion.
• Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap.
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
• Provide analysis on effectiveness of tactics and activations.
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape.
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations.
• Understand key product reason to buy and features between models.
• Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner.

Skills

SEO strategy

GEO strategy

SEO content management

Project management

Tools

SEMrush

BrightEdge

Screaming Frog

JIRA/Confluence

Job description

Job Title: SEO Marketing Manager

Location: Plano, TX

Pay Rate: $80.00/hr.

Schedule: Fully on-site, Monday – Friday | 8:00 AM to 5:00 PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX.

SEO Marketing Manager

Top Skills:

1. SEO and GEO strategy/analytics
2. SEO content management
3. Project management

Responsibilities:

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy.
• Create and review blog article briefs and content to ensure optimum SEO optimization.
• Writing SEO-optimized metadata and QAing metadata provided by agencies.
• Submitting and managing Jira tickets to completion.
• Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap.
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
• Provide analysis on effectiveness of tactics and activations.
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape.
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations.
• Understand key product reason to buy and features between models.
• Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner.

Requirements:

• 8-10 years-experience within eCommerce or Digital Marketing
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
• Fundamental understanding of SEO functionality to drive optimal results
• Must have strong skills in strategy, planning, marketing and project management
• Keep abreast of best practices and new tools to ensure maximum productivity

Preferred Skills:

• Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
• Effective analytical, critical thinking and quantitative problem-solving abilities
• Self-starter with desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and work streams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
• High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Staffmark talent working with this client receives competitive compensation and a great benefits package!

Employee Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off + More!