Ecommerce Growth & Personalization Architect

Socket.dev; United States; On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Healthcare options

Flexible PTO

Parental leave

Mental health support

Development reimbursement

Recognition program

Job summary

Ministry Brands is seeking an eCommerce Growth & Personalization Manager to own the strategy for driving conversions from first visit through checkout and beyond. You will lead personalization roadmaps, run testing agendas, and partner with Demand Gen, Product Marketing, and Web teams to optimize a connected commercial engine.

The role emphasizes CRO, data-driven decision making, and leveraging AI tools to accelerate testing velocity and on-site content personalization.

Qualifications

• 4–6 years in eCommerce, digital marketing, growth, or CRO with hands-on personalization/testing experience.
• Proven success driving acquisition conversion and upsell revenue in B2B SaaS or self-serve products.
• Strong understanding of customer segmentation and the eCommerce funnel from acquisition to expansion.
• Analytical, able to run A/B tests and translate results into action.
• Experience with web analytics tools (GA/Adobe) and MarTech/CRM stacks.

Responsibilities

• Own the eCommerce growth strategy and roadmap for new prospects and existing customers.
• Define and prioritize a personalization roadmap using behavioral, demographic, and transactional data.
• Build, manage, and optimize personalization campaigns and upsell/cross-sell workflows.
• Own CRO across the funnel (home, product/pricing, cart, checkout, post-purchase).
• Design and run A/B and multivariate tests; document results and scale improvements.
• Collaborate with Demand Gen and paid media to optimize landing pages and post-click experiences.
• Identify upsell opportunities with Customer Marketing and craft in-product messaging.

Skills

eCommerce

Digital marketing

Growth

CRO

Personalization

Analytics

MarTech/CRM stacks

Tools

Google Analytics

Adobe Analytics

HTML/CSS (basic)

Job description

Ministry Brands is seeking an eCommerce Growth & Personalization Manager to own the strategy for driving conversions from first visit through checkout and beyond. You will lead personalization roadmaps, run testing agendas, and partner with Demand Gen, Product Marketing, and Web teams to optimize a connected commercial engine.

The role emphasizes CRO, data-driven decision making, and leveraging AI tools to accelerate testing velocity and on-site content personalization.