Senior E‑Commerce Merchandising & CRO Lead

DNAM Brands; Beverly Hills (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

DNAM Brands is seeking a Senior E-Commerce Merchandising Manager to lead onsite merchandising and optimize the digital shopping experience across our Shopify Plus storefronts. You will drive profitable growth through data-driven decisions, experimentation, and collaboration with Marketing, Creative, Planning, and Operations.

The role reports to the Director of E-Commerce and focuses on improving conversion, AOV, and overall site performance from homepage to checkout in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Merchandising, or related field.
• 5+ years of e-commerce merchandising or digital merchandising experience, preferably in fashion, lifestyle, or consumer products.
• Extensive hands-on experience with Shopify or Shopify Plus.
• Strong experience using Google Analytics 4 (GA4) for ecommerce reporting, funnel analysis, segmentation, and performance monitoring.
• Experience managing onsite merchandising, product launches, collections, promotions, and customer journeys.
• Proven success leading conversion rate optimization (CRO) initiatives and A/B testing programs.
• Strong understanding of ecommerce KPIs including: Conversion Rate, AOV, UPT, Revenue Per Visitor, Bounce rate, Cart abandonment, Checkout conversion.

Responsibilities

• Own the day-to-day merchandising strategy across all Shopify Plus storefronts.
• Monitor and optimize key ecommerce KPIs including revenue, traffic, conversion rate, AOV, UPT, RPV, bounce rate, and cart/checkout performance.
• Lead weekly ecommerce trading meetings to review performance, inventory, and priorities.
• Execute merchandising updates for product launches, seasonal collections, promotions, and campaigns.
• Collaborate with Planning, Inventory, Marketing, and Creative teams to maximize product visibility.
• Own the customer journey from homepage through checkout on desktop and mobile and optimize pages (Homepage, Navigation, PDPs, Search, Cart, Checkout).
• Lead CRO initiatives and A/B testing roadmap; define hypotheses and post-test reporting.
• Partner with external development agencies and manage QA for launches and updates.
• Ensure accurate ecommerce tracking and analytics implementation.

Skills

Analytical

Project management

Communication skills

Self-motivated

Education

Bachelor's degree in Business, Marketing, E-Commerce, Merchandising, or related field

Tools

Shopify / Shopify Plus

GA4

Job description

DNAM Brands is seeking a Senior E-Commerce Merchandising Manager to lead onsite merchandising and optimize the digital shopping experience across our Shopify Plus storefronts. You will drive profitable growth through data-driven decisions, experimentation, and collaboration with Marketing, Creative, Planning, and Operations.

The role reports to the Director of E-Commerce and focuses on improving conversion, AOV, and overall site performance from homepage to checkout in a fast-paced environment.