E-commerce Personalization Strategist (Hybrid)

TEKsystems; Stamford (CT); Hybrid; USD 76,000 - 90,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) Retirement Plan

Hybrid work arrangement

Job summary

TEKsystems is seeking a Personalization Specialist to join our Digital Marketing and Personalization team, identifying and optimizing opportunities across the e-commerce customer journey to drive business outcomes.

You will translate insights from customer data into actionable personalization strategies, test hypotheses, measure results, and collaborate with Product, Data Analytics, and Marketing partners to improve engagement and conversions. This is a hybrid, Stamford, CT-based role.

Qualifications

• 5+ years of experience in personalization, audience segmentation, or experimentation strategy.
• Proven experience with a major personalization or testing platform, such as Adobe Target, Optimizely.
• Strong understanding of digital customer journeys and e-commerce performance drivers.
• Demonstrated ability to use data, analytics, and customer insights to identify opportunities and make actionable recommendations.
• Experience with personalization, audience segmentation, A/B testing, experimentation, or targeted digital experiences.

Responsibilities

• Identify personalization opportunities across the e-commerce customer journey by analyzing customer behavior, digital performance, business objectives, journey friction points, and existing customer experiences.
• Connect personalization to business outcomes by identifying opportunities that can positively impact key e-commerce KPIs, including acquisition, engagement, conversion, etc.
• Partner with Data Analysts and Journey Leads to analyze customer behavior, audience characteristics, performance trends, and other relevant data to uncover actionable personalization opportunities.
• Partner with Product Managers and Marketing teams to understand business priorities, campaign objectives, customer needs, translate them into relevant personalization strategies.
• Develop and prioritize a roadmap, evaluating opportunities based on potential business impact, customer value, data availability, feasibility, and strategic priorities.
• Translate insights into personalization strategies, defining the appropriate audience, experience, content, message, offer, or digital treatment for each opportunity.
• Develop personalization hypotheses and test strategies, establishing clear objectives, target audiences, success metrics, and measurement approaches.
• Coordinate with cross-functional partners to bring personalized experiences to live across relevant e-commerce touchpoints.
• Monitor and analyze personalization performance, using test results and performance data to determine what is working, identify optimization opportunities, and make recommendations for future experiences.
• Build a test-and-learn approach to personalization, continuously developing new hypotheses, learning from results, and applying those learnings to future personalization opportunities.
• Identify opportunities to scale successful personalization experiences, using performance insights to recommend where winning strategies can be expanded to additional audiences, journeys, or customer touchpoints.
• Communicate recommendations and results to marketing and business stakeholders, clearly articulating the customer opportunity, business rationale, expected impact, performance, and recommended next steps.

Skills

Marketing Strategy

Product Management Collaboration

Customer Experience Optimization

Journey Mapping

Performance Reporting

Conversion Rate Optimization

Test-and-Learn Methodology

Personalization Program Scaling

Storytelling and Executive Present</n>

Job description

TEKsystems is seeking a Personalization Specialist to join our Digital Marketing and Personalization team, identifying and optimizing opportunities across the e-commerce customer journey to drive business outcomes.

You will translate insights from customer data into actionable personalization strategies, test hypotheses, measure results, and collaborate with Product, Data Analytics, and Marketing partners to improve engagement and conversions. This is a hybrid, Stamford, CT-based role.