Ecommerce Growth Marketing Manager - On-Site Brooklyn

Ibex Outdoor Clothing; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k)

Ibex apparel

Travel opportunities

Growth and development

Job summary

Ibex, based in Brooklyn, NY, is seeking a Marketing Content & SEO lead responsible for shaping how Ibex shows up, converts, and is discovered online. You will manage Shopify content, launch products, run CRO tests, and craft content that drives outdoor enthusiasts to buy Ibex.

You will write landing pages and blog posts, run creator campaigns, and collaborate with a small, hands-on marketing team that values real ownership and measurable results.

Qualifications

• Analytical and creative thinker who can turn test results into winning pages.
• Bachelor's degree in Marketing or related field.
• 2–4 years in ecommerce, SEO, content, or growth marketing.
• Hands-on experience with SEO tools like Ahrefs or Semrush.
• Experience with website optimization and A/B testing.

Responsibilities

• Maintain Shopify content—collections, product pages, listings, and the update calendar.
• Manage back-in-stock setups and coordinate bug fixes with developers.
• Lead conversion rate optimization: develop hypotheses, run tests, implement winning changes.
• Build landing pages tailored to specific traffic sources and audiences.
• Own on-page SEO and write SEO blog posts; monitor AI-driven discovery.
• Report website and search KPIs with insights and next steps.
• Review site performance with heatmaps and recordings; tie changes to results.
• Write creative briefs and run creator campaigns end-to-end.
• Support ads, email copy, and community channels as needed.

Skills

Analytical mindset

Creative mindset

Ecommerce marketing

SEO

Content writing

Education

Bachelor's degree in Marketing

Tools

Ahrefs

Semrush

A/B testing tools

Job description

Ibex, based in Brooklyn, NY, is seeking a Marketing Content & SEO lead responsible for shaping how Ibex shows up, converts, and is discovered online. You will manage Shopify content, launch products, run CRO tests, and craft content that drives outdoor enthusiasts to buy Ibex.

You will write landing pages and blog posts, run creator campaigns, and collaborate with a small, hands-on marketing team that values real ownership and measurable results.