Director of Digital Marketing and Content

BrainWorks; Edison (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

BrainWorks in Edison, NJ seeks a Director of Digital Marketing & Content to lead our digital strategy for e-commerce growth. You will own SEO, content marketing, email, SMS, and social campaigns while shaping a more structured marketing function.

The role requires hands-on execution, strong analytics, and the ability to build a team over time in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Hands-on SEO and content marketing experience in e-commerce or D2C.
• Experience with Shopify or similar platforms and CMS tools.
• Strong analytics to measure traffic, conversions and revenue growth.
• Entrepreneurial, self-directed approach with ability to build a function.

Responsibilities

• Develop and execute digital marketing initiatives to drive e-commerce traffic, engagement, conversion, and revenue growth.
• Lead hands-on SEO and content marketing across website content, product pages, blog articles, and campaigns.
• Manage email marketing, SMS, organic social media, and other engagement initiatives.
• Optimize website content and customer journeys for the online shopping experience.
• Monitor performance, analyze metrics, and identify opportunities for improvement.
• Collaborate with leadership to establish marketing processes and resource needs.
• Help build and lead a marketing team while remaining involved in execution.

Skills

SEO

Content marketing

Website optimization

Email marketing

SMS marketing

Social media

Analytics

Leadership

Team building

Education

Bachelor's degree in Marketing

Business/Communications background

Tools

Shopify

PageFly

Canva

Adobe Photoshop

Jira

Confluence

Job description

Director of Digital Marketing & Content

Location: Edison, NJ

Our client, a well-established e-commerce company specializing in consumer products, is seeking a Director of Digital Marketing & Content to drive digital marketing initiatives, enhance the online customer experience, and support continued e-commerce growth. This highly visible role will be responsible for executing SEO, content marketing, email, social media, and digital campaigns while establishing a more structured marketing function. The ideal candidate will bring strong e-commerce experience, a hands-on approach, and the ability to work independently in a fast-paced, entrepreneurial environment, with the opportunity to build and lead a marketing team over time.

Responsibilities Include:

• Develop and execute digital marketing initiatives to drive e-commerce traffic, customer engagement, conversion, and revenue growth.
• Lead hands-on SEO and content marketing efforts, including website content, product pages, blog articles, and digital campaigns.
• Manage email marketing, SMS, organic social media, and other customer engagement initiatives.
• Optimize website content, customer journeys, and the overall online shopping experience.
• Monitor digital marketing performance, analyze key metrics, and identify opportunities for improvement.
• Work directly within e-commerce and marketing platforms to execute campaigns, manage content, and support day-to-day marketing activities.
• Collaborate with leadership and cross-functional teams to establish marketing processes, improve efficiencies, and identify future resource needs.
• Help build and eventually lead a marketing team while remaining actively involved in execution.

Ideal Candidate Will Have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong digital marketing experience within an e-commerce or direct-to-consumer business.
• Hands-on expertise in SEO, content marketing, website optimization, email, SMS, and social media.
• Experience with Shopify or similar e-commerce platforms and content management tools such as PageFly a plus.
• Familiarity with email marketing platforms, social publishing tools, Canva or Adobe Photoshop; Jira and Confluence a plus.
• Strong analytical skills with experience measuring traffic, conversion, campaign performance, and revenue growth.
• Entrepreneurial, self-directed approach with the ability to execute independently and build a marketing function over time.

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