Ecommerce Content & Campaign Specialist

BIRKENSTOCK; New York (NY); On-site; USD 68,000 - 80,000; Full time

Job summary

Birkenstock is seeking an Ecommerce Coordinator for Product & Content in Digital Americas, based in NYC/Tri-State. You will manage onsite content, campaigns, and frontend programs to deliver an optimal customer experience.

Work closely with the Ecommerce & Product Data Manager to ensure accurate product data and compelling storytelling across the site. Collaboration with global teams, analytics, and vendor partners is essential.

Qualifications

• Bachelor’s degree required; 1–3 years in ecommerce website management preferred.
• Experience with web platform management (Salesforce Commerce Cloud preferred).
• Experience with a CMS and personalization engine is preferred.
• Proficiency in analytics tools (GA, Tableau, Omniture, etc.).
• Advanced Excel and MS Office skills; basic HTML/CSS a plus.

Responsibilities

• Manage and maintain onsite content—homepage, landing pages, banners, and navigation updates.
• Coordinate seasonal campaigns and site refreshes aligned with business priorities.
• Support SEO through metadata, internal linking, and on-site best practices.
• Monitor product and category page performance; provide optimization recommendations.
• Lead CMS workstream across global teams; manage sprint planning and vendor communication.
• Collaborate with Creative, Merchandising, and other channels for consistent brand experience.
• Draft creative briefs and manage timelines with external partners.

Skills

Attention to detail

Communication

Project management

Team player

Education

Bachelor’s Degree

Tools

Salesforce Commerce Cloud

CMS

Personalization engine

Google Analytics

Tableau

Omniture

Excel

HTML/CSS

Job description

Birkenstock is seeking an Ecommerce Coordinator for Product & Content in Digital Americas, based in NYC/Tri-State. You will manage onsite content, campaigns, and frontend programs to deliver an optimal customer experience.

Work closely with the Ecommerce & Product Data Manager to ensure accurate product data and compelling storytelling across the site. Collaboration with global teams, analytics, and vendor partners is essential.