E‑Commerce Growth & CRO Leader

SBH Fashion; Los Angeles (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

SBH Fashion in Los Angeles seeks a senior Ecommerce Marketing, Merchandising and CRO lead to shape product presentation, user journeys and revenue generation. You’ll work across data, creative and trading to deliver a best-in-class digital experience.

You will collaborate with Marketing, Buying, Creative, E-Commerce and Retail teams, run structured A/B testing, own emails/SMS journeys, and drive retention and lifetime value across online and stores.

Qualifications

• 5+ years of experience across e-commerce, merchandising, or CRO.
• Hands-on experience with Shopify or a similar platform and GA4 analytics.
• Proven ability to run structured A/B tests and interpret results.
• Strong cross-functional communicator with creative, tech, and trading teams.
• Detail-oriented with a passion for premium digital experiences.

Responsibilities

• Lead on-site merchandising, including product sequencing, category curation, landing pages and homepage strategy.
• Analyze on-site behavior, funnel performance and customer data to identify optimization opportunities.
• Build and execute the CRO roadmap, delivering a structured A/B testing programme across key customer journeys.
• Own the end-to-end customer email and SMS journey.
• Manage automated customer lifecycle journeys, from welcome and first purchase through to retention and reactivation.
• Plan and execute email newsletters, promotional campaigns and SMS marketing.
• Develop customer segmentation and personalized communications.
• Drive customer retention, loyalty, repeat purchases and customer lifetime value across e-commerce and retail stores.
• Optimize customer journeys to improve customer experience, engagement and conversion.
• Manage campaign calendars across all CRM channels.
• Analyze CRM performance and optimize campaigns through testing and data-driven insights.
• Partner with Marketing, Buying, Creative, E-Commerce and Retail teams to deliver coordinated product launches and commercial campaigns.
• Brief and manage agencies, technology partners and developers to deliver site improvements and optimisation initiatives.

Skills

Commercial mindset

Cross-functional communicator

Attention to detail

A/B testing

Tools

Shopify

GA4

Job description

SBH Fashion in Los Angeles seeks a senior Ecommerce Marketing, Merchandising and CRO lead to shape product presentation, user journeys and revenue generation. You’ll work across data, creative and trading to deliver a best-in-class digital experience.

You will collaborate with Marketing, Buying, Creative, E-Commerce and Retail teams, run structured A/B testing, own emails/SMS journeys, and drive retention and lifetime value across online and stores.