Ecommerce Marketing Manager

Ibex Outdoor Clothing; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k)

Ibex apparel

Travel opportunities

Growth and development

Job summary

Ibex, based in Brooklyn, NY, is seeking a Marketing Content & SEO lead responsible for shaping how Ibex shows up, converts, and is discovered online. You will manage Shopify content, launch products, run CRO tests, and craft content that drives outdoor enthusiasts to buy Ibex.

You will write landing pages and blog posts, run creator campaigns, and collaborate with a small, hands-on marketing team that values real ownership and measurable results.

Qualifications

• Analytical and creative thinker who can turn test results into winning pages.
• Bachelor's degree in Marketing or related field.
• 2–4 years in ecommerce, SEO, content, or growth marketing.
• Hands-on experience with SEO tools like Ahrefs or Semrush.
• Experience with website optimization and A/B testing.

Responsibilities

• Maintain Shopify content—collections, product pages, listings, and the update calendar.
• Manage back-in-stock setups and coordinate bug fixes with developers.
• Lead conversion rate optimization: develop hypotheses, run tests, implement winning changes.
• Build landing pages tailored to specific traffic sources and audiences.
• Own on-page SEO and write SEO blog posts; monitor AI-driven discovery.
• Report website and search KPIs with insights and next steps.
• Review site performance with heatmaps and recordings; tie changes to results.
• Write creative briefs and run creator campaigns end-to-end.
• Support ads, email copy, and community channels as needed.

Skills

Analytical mindset

Creative mindset

Ecommerce marketing

SEO

Content writing

Education

Bachelor's degree in Marketing

Tools

Ahrefs

Semrush

A/B testing tools

Job description

Ibex | Brooklyn, NY | Full-Time, On-Site

Reports to: Director of Marketing

Compensation: $60,000 to $90,000, depending on experience

About Ibex

Ibex is a premium merino wool outdoor apparel brand, founded in 1997 and built for people who live and play outside. Our marketing team is small and hands-on, which means real ownership, visible results, and a direct line to the people making decisions. Our Brooklyn office is a few minutes from Prospect Park.

The Role

You will own how Ibex shows up, converts, and gets found on our own website. You will merchandise our collections, launch new products, test what lifts conversion, and write the content (blog posts, landing pages, on-page SEO) that brings outdoor customers to Ibex and helps them buy. You will also run creator campaigns that turn outdoor voices into content and sales.

You have both an analytical brain and a creative one. You love digging into the data to figure out why something worked, and you love turning that insight into a page, a post, or a campaign people want to read. You also spend time outside, whether that is hiking the Catskills, climbing at the Gunks, running trails, cycling, or skiing.

What You'll Do

• Maintain our Shopify content, including collections, product pages, new listings, and the website update calendar, so every launch and promotion goes live accurately and on time
• Manage back-in-stock and pre-sell setups, and coordinate bug fixes with our developer
• Lead conversion rate optimization: develop hypotheses, run A/B tests, and implement winning changes
• Build landing pages tailored to specific traffic sources, channels, and audiences
• Own on-page SEO, write SEO blog posts, and track how AI-driven search is changing discovery
• Report on website and search KPIs, including conversion rate, average order value, traffic, and revenue, with clear insights and next steps
• Review site performance, including recordings and heatmaps, and tie every change to a measurable result
• Write creative briefs and run creator campaigns from outreach through content delivery and results
• Support ad and email copy and community channels like Reddit as the team needs it

What We Require

• Both an analytical and a creative mind: you can read a test result and then write the page that wins the next one
• Bachelors degree in Marketing or similar background
• 2 to 4 years of experience in ecommerce, SEO, content, or growth marketing
• Hands-on experience with an SEO tool such as Ahrefs or Semrush
• Experience running website optimizations and A/B tests

  Nice to Have

  • Basic HTML/CSS, enough to make small edits and work clearly with developers
  • Experience with testing and analytics tools such as Intelligems, heatmapping, or session recording
  • Experience with creator or influencer platforms such as Popfly or Grin
  • Experience in DTC, apparel, or the outdoor space
  • Experience with setting up, scheduling and reporting on email campaigns and flows in Klaviyo or Attentive
  • Experience with Reddit
  • Involvement in NYC-area outdoor community groups
  • Familiarity with Meta, Google Ads, Direct TV and Direct Mail

  Benefits and Culture

  We are a small team where good ideas get acted on quickly. You will work in person, day to day, with the people who run the company, and the scope of this role grows as the team grows.

  • Health insurance
  • 401(k)
  • Ibex apparel
  • Travel opportunities
  • A real focus on growth and development