Ecommerce Growth & Activation Manager

HNI Workplace Furnishings, LLC; Iowa City (IA); On-site; USD 80,000 - 120,000; Full time

Job summary

HNI Workplace Furnishings seeks a Digital Operations Manager to drive performance-based activation across our transactional partners, executing paid media, promotions, and daily activation programs.

You will partner with cross-functional teams to optimize spend, manage budgets, plan demand and inventory, and align product launches with pricing, promotions, and ecommerce goals to support revenue growth.

Qualifications

• Bachelor's degree in business, marketing, eCommerce, or related field.
• 3+ years leading digital marketing, eCommerce, or related growth initiatives; 5 years preferred.
• Experience using demand forecasts, sales data, and inventory metrics to guide decisions.
• Strong analytical skills with ability to translate data into actionable recommendations.

Responsibilities

• Partner closely with cross-functional teams to activate campaigns, optimize spend, and ensure effective execution across the digital shelf.
• Manage paid media and performance activation programs in alignment with established growth strategies and revenue targets.
• Develop and manage promotional strategies and activation calendars to support key business moments, product launches, and sales initiatives.
• Partner with performance media teams and external agencies to manage budgets, pacing, and optimization across paid channels.
• Monitor and optimize performance metrics including revenue, conversion, ROAS, and spend efficiency, escalating risks and opportunities as needed.
• Serve as an operational liaison between key stakeholders and teams aligning internal processes and systems to provide the support required to service our customers.
• Lead demand planning and supply chain teams to align forecasts, inventory availability, and activation timing in support of revenue and service-level goals.
• Monitor warehouse and product suppressions, ensuring product availability and driving continuous improvement to support eCommerce performance.
• Maintain activation of documentation, processes, and reporting to support consistency and scalability.
• Support test-and-learn initiatives across paid media, promotions, and activation tactics, applying learning to future execution.
• Prepare performance updates, insights, and recommendations for internal stakeholders.
• Collaborate with cross functional teams to align product launches, pricing, promotions, and inventory planning.
• Participate in activities as appropriate to ensure the success of the success of the organization.

Skills

Digital marketing

eCommerce

Analytics

Education

Bachelor's degree in business, marketing, eCommerce, or related field

Job description

HNI Workplace Furnishings seeks a Digital Operations Manager to drive performance-based activation across our transactional partners, executing paid media, promotions, and daily activation programs.

You will partner with cross-functional teams to optimize spend, manage budgets, plan demand and inventory, and align product launches with pricing, promotions, and ecommerce goals to support revenue growth.