Digital Growth & Activation Manager

HNI Workplace Furnishings, LLC; Muscatine (IA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Benefits from Day 1

Job summary

HNI Corporation in Muscatine, IA is seeking a Digital Operations Manager to drive performance-driven activation strategies that grow revenue across transactional partners. You will execute paid media, promotions, and day-to-day activation operations to optimize digital shelf performance.

You will partner with cross-functional teams to manage budgets, calendars, product launches and inventory planning, monitor metrics like revenue, ROAS and conversion, and lead demand planning and supply chain

Qualifications

• Bachelor's degree in business, marketing, ecommerce, or related field.
• 3+ years leading digital marketing, ecommerce, or digital growth initiatives; 5 years preferred.
• Experience using demand forecasts, sales data, and inventory metrics to drive decisions.
• Strong analytical skills to translate data into practical recommendations.

Responsibilities

• Activate campaigns and optimize spend across the digital shelf.
• Manage paid media and performance activation programs.
• Develop promotional strategies and activation calendars.
• Collaborate with performance media teams and agencies on budgets and optimization.
• Monitor revenue, conversion, ROAS, and spend efficiency.
• Coordinate with stakeholders to align internal processes.
• Lead demand planning and supply chain alignment for forecasts and inventory.
• Monitor inventory availability and ecommerce performance.
• Document processes and reporting to support scalability.
• Support test-and-learn initiatives across media and promotions.
• Prepare performance updates and recommendations for stakeholders.
• Align product launches, pricing, promotions, and inventory planning.
• Participate to ensure organizational success.

Skills

Digital marketing

Ecommerce

Analytics

Cross-functional collaboration

Education

Bachelor's degree in business, marketing, ecommerce, or related field

Job description

HNI Corporation in Muscatine, IA is seeking a Digital Operations Manager to drive performance-driven activation strategies that grow revenue across transactional partners. You will execute paid media, promotions, and day-to-day activation operations to optimize digital shelf performance.

You will partner with cross-functional teams to manage budgets, calendars, product launches and inventory planning, monitor metrics like revenue, ROAS and conversion, and lead demand planning and supply chain