Ecommerce Analytics & Optimization Analyst

kate spade new york; United States; On-site; USD 65,000 - 75,000; Full time

Job summary

Kate Spade New York, a global lifestyle brand, seeks an Ecommerce Analytics professional to drive data-informed decision making. You will extract and validate data, analyze campaigns, and translate insights into user journeys and optimization strategies.

The role focuses on dashboards, reporting, and A/B testing support, requiring strong SQL/BigQuery skills, Google Analytics proficiency, and experience with visualization tools. Collaboration is essential.

Qualifications

• Bachelor’s degree required
• 2+ years of experience in digital or Ecommerce analytics and/or A/B testing
• Strong analytical mindset with attention to detail
• Proficiency in Google Analytics and BigQuery (required)
• Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms
• Working knowledge of SQL (BigQuery syntax preferred)
• Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus
• Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred
• Basic understanding of statistics and test measurement methodologies
• Ability to transform data into actionable insights that explain user behavior and on-site activity
• Strong communication skills and collaborative mindset

Responsibilities

• Support cross-functional teams by extracting, analyzing, and validating Ecommerce data
• Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences
• Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts
• Design, develop, and maintain dashboards and recurring reporting
• Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation
• Leverage cross-platform data sources to evaluate site, campaign, and test performance
• Ensure data accuracy and consistency across reporting outputs
• Conduct diagnostic analyses to identify performance trends and opportunities
• Contribute to ongoing improvements in analytics processes and reporting efficiency

Skills

Digital analytics

A/B testing

Google Analytics

BigQuery

Data visualization

SQL

Optimizely

Statistical understanding

Communication

Education

Bachelor’s degree

Tools

Excel

Tableau

Snowflake

BigQuery

SQL (BigQuery syntax)

Job description

Kate Spade New York, a global lifestyle brand, seeks an Ecommerce Analytics professional to drive data-informed decision making. You will extract and validate data, analyze campaigns, and translate insights into user journeys and optimization strategies.

The role focuses on dashboards, reporting, and A/B testing support, requiring strong SQL/BigQuery skills, Google Analytics proficiency, and experience with visualization tools. Collaboration is essential.