Hybrid Ecommerce Web Analyst: Data-Driven Insights

Tapestry Inc; New York (NY); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Kate Spade New York is seeking an Ecommerce Web Analyst to support cross-functional teams with data extraction, analysis, and validation of Ecommerce initiatives. You will translate user behavior into insights, design dashboards, and assist in A/B testing and personalization efforts.

The role emphasizes ensuring data accuracy across reporting outputs, leveraging GA and BigQuery, and communicating findings to optimize site performance and marketing campaigns. Hybrid in New York, NY.

Qualifications

• Bachelors degree required.
• 2+ years of experience in digital or Ecommerce analytics and/or A/B testing.
• Strong analytical mindset with attention to detail.
• Proficiency in Google Analytics and BigQuery (required).
• Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms.
• Working knowledge of SQL (BigQuery syntax preferred).
• Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus.
• Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred.
• Basic understanding of statistics and test measurement methodologies.
• Ability to transform data into actionable insights that explain user behavior and on-site activity.
• Strong communication skills and collaborative mindset.

Responsibilities

• Support cross-functional teams by extracting, analyzing, and validating Ecommerce data.
• Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences.
• Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts.
• Design, develop, and maintain dashboards and recurring reporting.
• Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation.
• Leverage cross-platform data sources to evaluate site, campaign, and test performance.
• Ensure data accuracy and consistency across reporting outputs.
• Conduct diagnostic analyses to identify performance trends and opportunities.
• Contribute to ongoing improvements in analytics processes and reporting efficiency.

Education

Bachelors degree

Tools

Google Analytics

BigQuery

SQL

Excel

Tableau

Snowflake

Optimizely

Adobe Target

VWO

Monetate

Job description

Kate Spade New York is seeking an Ecommerce Web Analyst to support cross-functional teams with data extraction, analysis, and validation of Ecommerce initiatives. You will translate user behavior into insights, design dashboards, and assist in A/B testing and personalization efforts.

The role emphasizes ensuring data accuracy across reporting outputs, leveraging GA and BigQuery, and communicating findings to optimize site performance and marketing campaigns. Hybrid in New York, NY.