Strategic Email & Lifecycle Marketing Leader

Tapestry, Inc.; New York (NY); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Paid parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a Manager, Email & Lifecycle Marketing to lead the execution of email and SMS campaigns, ensuring timely, accurate communications that reflect the brand voice. You will translate lifecycle strategy into high-quality customer journeys, manage a team of execution specialists, and partner with creative, analytics, and channel teams to drive measurable impact.

This role requires a Bachelor's degree and 5+ years in media campaigns with a multi-million-dollar budget,

Qualifications

• Bachelor's degree required.
• 5+ years of experience building media campaigns with a multi-million-dollar annual budget.
• Experience in retail or luxury brands preferred.
• Hands-on experience with ESP platforms (Cordial preferred).
• Strong testing/measurement mindset with data-driven decisions.

Responsibilities

• Manage end-to-end execution of email and SMS campaigns and triggered programs.
• Ensure accuracy, QA, and on-time delivery across all sends.
• Coordinate cross-functional workflows with external partners.

Skills

Campaign Execution

Lifecycle Marketing

Team Leadership

A/B Testing

Data Analysis

Cross-functional

Education

Bachelor's Degree

Tools

Cordial ESP

Job description

Kate Spade New York is seeking a Manager, Email & Lifecycle Marketing to lead the execution of email and SMS campaigns, ensuring timely, accurate communications that reflect the brand voice. You will translate lifecycle strategy into high-quality customer journeys, manage a team of execution specialists, and partner with creative, analytics, and channel teams to drive measurable impact.

This role requires a Bachelor's degree and 5+ years in media campaigns with a multi-million-dollar budget,