eCommerce Web Analyst

kate spade new york

United States

On-site

USD 65,000 - 75,000

Full time

14 days+

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Job summary

Kate Spade New York, a global lifestyle brand, seeks an Ecommerce Analytics professional to drive data-informed decision making. You will extract and validate data, analyze campaigns, and translate insights into user journeys and optimization strategies.

The role focuses on dashboards, reporting, and A/B testing support, requiring strong SQL/BigQuery skills, Google Analytics proficiency, and experience with visualization tools. Collaboration is essential.

Qualifications

Bachelor’s degree required
2+ years of experience in digital or Ecommerce analytics and/or A/B testing
Strong analytical mindset with attention to detail
Proficiency in Google Analytics and BigQuery (required)
Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms
Working knowledge of SQL (BigQuery syntax preferred)
Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus
Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred
Basic understanding of statistics and test measurement methodologies
Ability to transform data into actionable insights that explain user behavior and on-site activity
Strong communication skills and collaborative mindset

Responsibilities

Support cross-functional teams by extracting, analyzing, and validating Ecommerce data
Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences
Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts
Design, develop, and maintain dashboards and recurring reporting
Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation
Leverage cross-platform data sources to evaluate site, campaign, and test performance
Ensure data accuracy and consistency across reporting outputs
Conduct diagnostic analyses to identify performance trends and opportunities
Contribute to ongoing improvements in analytics processes and reporting efficiency

Skills

Digital analytics

A/B testing

Google Analytics

BigQuery

Data visualization

SQL

Optimizely

Statistical understanding

Communication

Education

Bachelor’s degree

Tools

Excel

Tableau

Snowflake

BigQuery

SQL (BigQuery syntax)

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.

Key Responsibilities

Support cross-functional teams by extracting, analyzing, and validating Ecommerce data
Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences
Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts
Design, develop, and maintain dashboards and recurring reporting
Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation
Leverage cross-platform data sources to evaluate site, campaign, and test performance
Ensure data accuracy and consistency across reporting outputs
Conduct diagnostic analyses to identify performance trends and opportunities
Contribute to ongoing improvements in analytics processes and reporting efficiency

Qualifications

Bachelor’s degree required
2+ years of experience in digital or Ecommerce analytics and/or A/B testing
Strong analytical mindset with attention to detail
Proficiency in Google Analytics and BigQuery (required)
Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms
Working knowledge of SQL (BigQuery syntax preferred)
Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus
Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred
Basic understanding of statistics and test measurement methodologies
Ability to transform data into actionable insights that explain user behavior and on-site activity
Strong communication skills and collaborative mindset

Core Competencies (All Employees)

Drive for Results – Delivers high-quality work and meets commitments
Customer Focus – Understands and supports internal and external customer needs
Creativity – Brings thoughtful ideas and problem-solving approaches
Interpersonal Savvy – Builds effective working relationships
Learning Agility – Eager to learn and adapt in a fast-paced environment
Perseverance – Demonstrates accountability and follow-through
Dealing with Ambiguity – Comfortable navigating evolving priorities

Equal Opportunity Statement

Tapestry, Inc. is an equal opportunity and affirmative action employer committed to hiring and developing exceptional talent. All employment decisions are based on qualifications and business needs, without regard to any legally protected status.

**Our Competencies for All Employees

Courage**

Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity

Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity

Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results

Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy

Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly

Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

**Our Competencies for All People Managers

Strategic Agility

Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others

Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams

Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Base Pay Range

$65,000.00-$75,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.