North America Ecommerce Director

Tapestry; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Paid paternity and maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a Director of North America Ecommerce to lead daily commercial performance across four sites and drive growth using data-driven strategies. The role partners with Merchandising, Marketing, Technology, Analytics, and Operations to optimize conversion, content, and customer experience.

The candidate will own strategy, performance reporting, and a vision for a best-in-class digital shopping experience, while building and nurturing a high-performing ecommerce team

Qualifications

• 8+ years of progressive ecommerce leadership experience within retail, fashion, luxury, or consumer brands.
• Demonstrated success managing a high-volume ecommerce business with accountability for commercial performance and financial results.
• Deep expertise in ecommerce merchandising, digital customer experience, promotional strategy, analytics, and omnichannel retail.
• Experience with Salesforce Commerce Cloud (Demandware), Google Analytics (GA4), content management systems, A/B testing platforms, and digital merchandising tools.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives within a matrixed organization.
• Strong analytical, strategic thinking, and problem-solving skills with the ability to translate data into business actions.
• Exceptional communication, presentation, and executive storytelling skills.
• Experience leading, developing, and inspiring high-performing teams.
• Bachelor's degree or equivalent combination of education and experience

Responsibilities

• Own the North America Ecommerce Business across four sites delivering revenue, conversion, profitability, and engagement.
• Develop and execute seasonal and annual ecommerce strategies to accelerate growth.
• Monitor trends, identify risks/opportunities, and implement action plans to hit targets.
• Lead weekly business recaps, executive reporting and performance updates to senior leadership.
• Define and execute onsite merchandising, promotional content and customer journey strategies.
• Oversee homepage strategy, navigation, category merchandising, search optimization, and content placement.
• Partner with Creative and Marketing to develop digital storytelling aligned with brand priorities.
• Champion data-driven optimization and customer feedback for continuous improvement.
• Serve as the primary ecommerce partner across cross-functional teams.
• Influence priorities and align teams around launches, promotions, and inventory opportunities.
• Ensure flawless execution of site launches and promotions.
• Establish KPIs and analyze customer behavior to drive revenue and efficiency.
• Lead testing and optimization roadmap with Analytics, UX, and Product teams.
• Identify digital trends and drive innovation with experimentation and AI-enabled capabilities.
• Build, coach, and develop a high-performing ecommerce team and culture.

Skills

Ecommerce leadership

Cross-functional collaboration

Analytical thinking

Strategic thinking

Communication & storytelling

Team development

Influence stakeholders

Customer experience

Education

Bachelor's degree or equivalent

Tools

Salesforce Commerce Cloud (Demandware)

Google Analytics (GA4)

Content management systems

A/B testing platforms

Digital merchandising tools

Job description

Kate Spade New York is seeking a Director of North America Ecommerce to lead daily commercial performance across four sites and drive growth using data-driven strategies. The role partners with Merchandising, Marketing, Technology, Analytics, and Operations to optimize conversion, content, and customer experience.

The candidate will own strategy, performance reporting, and a vision for a best-in-class digital shopping experience, while building and nurturing a high-performing ecommerce team