Earned Media Lead - Consumer Brand PR & Culture

Sazerac Co.; United States; On-site; USD 68,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401K

Paid time off

Job summary

Sazerac Co. is seeking a Public Relations and Earned Media Associate Manager to drive earned-media programs across iconic spirits brands. The role requires strong media relations, writing, and campaign execution skills within a fast-moving consumer portfolio.

Ideal candidates will have agency experience and a track record in securing coverage for national consumer campaigns. Responsibilities span pitching, strategy, and cross-brand collaboration to maximize earned opportunities.

Qualifications

• Bachelor's degree required.
• 3-5 years relevant experience.
• Proven media relations experience including pitching media, securing earned coverage, and supporting creative, newsworthy consumer campaigns.
• Strong writing and communications skills, with experience developing media pitches, press releases, and external communications for consumer-facing brands.
• Experience managing national or multi-market PR programs, balancing multiple campaigns, stakeholders, and deadlines while clearly demonstrating impact and results.

Responsibilities

• Drive earned media: develop compelling story angles, proactively pitch media, build relationships with reporters, coordinate interviews and media visits.
• Connect brands to culture: identify timely opportunities and bring ideas that connect brands to cultural conversations.
• Write compelling communications: create media pitches, press releases, talking points and external communications for various brands and audiences.
• Execute national PR campaigns: help bring PR programs from ideation through execution and measurement across multiple brands and deadlines.

Skills

Media relations

Writing

Campaign execution

Pitching

Communications

Education

Bachelor's degree

Tools

Muck Rack

Meltwater

Job description

Sazerac Co. is seeking a Public Relations and Earned Media Associate Manager to drive earned-media programs across iconic spirits brands. The role requires strong media relations, writing, and campaign execution skills within a fast-moving consumer portfolio.

Ideal candidates will have agency experience and a track record in securing coverage for national consumer campaigns. Responsibilities span pitching, strategy, and cross-brand collaboration to maximize earned opportunities.