Public Relations Associate Manager - Communications

Sazerac Co.; United States; On-site; USD 68,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401K

Paid time off

Job summary

Sazerac Co. is seeking a Public Relations and Earned Media Associate Manager to drive earned-media programs across iconic spirits brands. The role requires strong media relations, writing, and campaign execution skills within a fast-moving consumer portfolio.

Ideal candidates will have agency experience and a track record in securing coverage for national consumer campaigns. Responsibilities span pitching, strategy, and cross-brand collaboration to maximize earned opportunities.

Qualifications

• Bachelor's degree required.
• 3-5 years relevant experience.
• Proven media relations experience including pitching media, securing earned coverage, and supporting creative, newsworthy consumer campaigns.
• Strong writing and communications skills, with experience developing media pitches, press releases, and external communications for consumer-facing brands.
• Experience managing national or multi-market PR programs, balancing multiple campaigns, stakeholders, and deadlines while clearly demonstrating impact and results.

Responsibilities

• Drive earned media: develop compelling story angles, proactively pitch media, build relationships with reporters, coordinate interviews and media visits.
• Connect brands to culture: identify timely opportunities and bring ideas that connect brands to cultural conversations.
• Write compelling communications: create media pitches, press releases, talking points and external communications for various brands and audiences.
• Execute national PR campaigns: help bring PR programs from ideation through execution and measurement across multiple brands and deadlines.

Skills

Media relations

Writing

Campaign execution

Pitching

Communications

Education

Bachelor's degree

Tools

Muck Rack

Meltwater

Job description

Job Description/Responsibilities

Want to help create the next headline or cultural moment around some of the most recognizable brands in spirits? Sazerac is looking for a Public Relations and Earned Media Associate Manager to help drive earned-media programs across various brands including Fireball Cinnamon Whisky, BuzzBallz, SVEDKA Vodka, Buffalo Trace Bourbon, Wheatley Vodka, Parrot Bay Rum and many more! We're looking for someone who has developed strong fundamentals in media relations, writing and campaign execution, and is ready to bring those skills to a fast-moving portfolio of consumer brands. Agency experience is a significant plus, particularly if you've supported national CPG, food & beverage, lifestyle, hospitality or similarly high-profile brands.

What You’ll Do

• Drive earned media: Develop compelling story angles, proactively pitch media, build relationships with relevant reporters and coordinate interviews, product requests, media visits and other earned opportunities.
• Connect our brands to culture: Stay tapped into current events and consumer trends to identify timely opportunities and bring creative, news-generating ideas that authentically connect our brands to cultural conversations.
• Write compelling communications: Create clear, engaging media pitches, press releases, talking points and external communications, adapting the story for different brands, audiences and media outlets.
• Execute national PR campaigns: Help bring PR programs from ideation through execution and measurement, collaborating across Brand Marketing, Social, Creative and agency partners while managing multiple brands, priorities and deadlines.

Qualifications/Requirements

Required

• Bachelor's degree
• 3-5 years relevant experience
• Proven media relations experience, including pitching media, securing earned coverage, and supporting creative, newsworthy consumer campaigns.
• Strong writing and communications skills, with experience developing media pitches, press releases, and external communications for consumer-facing brands.
• Experience managing national or multi-market PR programs, balancing multiple campaigns, stakeholders, and deadlines while clearly demonstrating individual impact and results.

Preferred

• PR agency experience
• Beverage alcohol or CPG experience
• Experience using Muck Rack, Meltwater or comparable media-relations platforms
• Experience working across multiple brands simultaneously
• Event, experiential, or brand-activation PR experience

Culture And Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here .

The annual salary range for this role is $68,000 - $100,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.