E-commerce Social Media Campaign Manager

Placements24; Texas; Ibrido; USD 56.000 - 79.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work arrangement

Descrizione del lavoro

Placements24 is seeking an experienced E-commerce Social Media Campaign Manager to lead and execute engaging campaigns that drive traffic and sales. This hybrid role combines office collaboration in East London, Eastern Cape with remote flexibility, requiring a data-driven mindset to optimize performance from conception to completion.

You will craft content, manage budgets, analyze results, and report on ROI while collaborating with marketing and ecommerce teams to align with business goals.

Competenze

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• 3–5 years of experience in social media marketing with e-commerce focus.
• Proven experience in developing and executing paid social campaigns.
• Strong understanding of Facebook, Instagram and TikTok advertising.
• Proficiency with social media management tools and analytics platforms.
• Excellent copywriting and content creation skills.
• Analytical mindset to interpret data and derive insights.
• Strong project management and organizational skills.
• Ability to work in a Hybrid environment.
• Creative thinking and passion for digital marketing and e-commerce.

Mansioni

• Develop and implement comprehensive social media campaign strategies for e-commerce goals.
• Manage end-to-end execution of campaigns across Facebook, Instagram, and TikTok.
• Create compelling campaign content, including copy, visuals, and video.
• Plan and manage paid social advertising budgets, optimizing for ROI.
• Monitor performance using analytics tools, track key metrics, and report.
• Conduct A/B testing on ad creatives, targeting, and messaging.
• Collaborate with e-commerce and marketing teams for campaign integration.
• Stay up-to-date with the latest social media trends and best practices.
• Manage relationships with advertising partners or agencies as needed.
• Identify opportunities for audience growth and engagement through innovative tactics.

Conoscenze

Social media marketing

Paid social campaigns

Analytics & data analysis

Copywriting

Content creation

Project management

Hybrid work adaptability

Formazione

Bachelor's degree in Marketing, Communications, Advertising, or related field

Strumenti

Facebook Ads Manager

Instagram/TikTok Ads

Social media analytics tools

Social media management tools

Descrizione del lavoro

About the Role

Our client, a dynamic e-commerce business based in East London, Eastern Cape, is seeking an experienced E-commerce Social Media Campaign Manager to oversee and execute engaging social media campaigns that drive traffic and sales. This role is pivotal in leveraging social media platforms to achieve specific e-commerce objectives, including customer acquisition, engagement, and brand building. The ideal candidate will possess a strategic mindset, creative flair, and a proven track record in managing successful social media campaigns for online retail. This Hybrid position offers a blend of office-based collaboration in East London, Eastern Cape, and remote work flexibility. We are looking for a data-driven individual who can manage campaigns from conception to completion, analyzing performance and optimizing for maximum impact. This is an exciting opportunity to contribute to the growth of a thriving e-commerce venture.

Key Responsibilities

• Develop and implement comprehensive social media campaign strategies aligned with e-commerce goals.
• Manage the end-to-end execution of social media campaigns across platforms like Facebook, Instagram, and TikTok.
• Create compelling campaign content, including copy, visuals, and video, that resonates with target audiences.
• Plan and manage paid social media advertising budgets, optimizing campaigns for performance and ROI.
• Monitor campaign performance using analytics tools, track key metrics, and provide regular reports.
• Conduct A/B testing on ad creatives, targeting, and messaging to improve campaign effectiveness.
• Collaborate with the e-commerce and marketing teams to ensure campaign integration with overall business strategies.
• Stay up-to-date with the latest social media trends, platform updates, and advertising best practices.
• Manage relationships with social media advertising partners or agencies as needed.
• Identify opportunities for audience growth and engagement through innovative campaign tactics.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3-5 years of experience in social media marketing, with a specific focus on managing e-commerce campaigns.
• Proven experience in developing and executing successful paid social media campaigns.
• Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads).
• Proficiency with social media management tools and analytics platforms.
• Excellent copywriting and content creation skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong project management and organizational skills.
• Ability to work effectively in a Hybrid environment.
• Creative thinking and a passion for digital marketing and e-commerce.

Benefits

Our client offers a competitive salary, a flexible Hybrid work arrangement, opportunities for professional development in the dynamic e-commerce sector, and a collaborative team environment. This role is based in East London, Eastern Cape and provides a platform to drive impactful social media initiatives for online sales growth.