E-commerce Social Media Campaign Specialist

Placements24; Willows (CA); Hybrid; USD 12,000 - 29,000; Part time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 is seeking an E-commerce Social Media Campaign Specialist to contribute to marketing efforts in Welkom, Free State. The role focuses on executing and optimizing targeted social media campaigns to boost online sales and brand visibility for our client's e-commerce ventures.

You will craft compelling narratives, manage targeted ads across Facebook, Instagram, and TikTok, and analyze performance to maximize ROI.

Qualifications

• Proven experience in managing/e-commerce social campaigns.
• Strong copywriting and conversion-focused content.
• Proficiency with analytics and performance reporting.
• Familiarity with A/B testing and optimization techniques.
• Ability to work independently and meet deadlines.
• Good communication and collaboration skills.
• Degree in Marketing, Digital Media, or related field is beneficial.
• Understanding of e-commerce customer acquisition.

Responsibilities

• Plan, develop, and execute targeted social media campaigns for e-commerce products and promotions.
• Create engaging ad copy, visuals, and video assets.
• Manage ad budgets and optimize campaigns for KPIs like CPA, CTR, and ROAS.
• Monitor performance and provide regular reports with insights and recommendations.
• Coordinate with marketing team to align campaigns with brand messaging.

Skills

Campaign management

Copywriting

Analytics

A/B testing

Independent worker

Communication

Education

Bachelor’s degree in Marketing/Digital Media

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

Job description

About the Role

Our client is seeking a skilled E-commerce Social Media Campaign Specialist to contribute to their marketing efforts in Welkom, Free State . This role focuses on the execution and optimization of specific social media campaigns designed to boost online sales and brand visibility for our client's e-commerce ventures. The ideal candidate will be adept at crafting compelling campaign narratives, managing targeted advertising, and analyzing performance metrics to ensure maximum return on investment. This is a fantastic opportunity for an experienced specialist to apply their expertise in a project-based capacity and make a direct impact on campaign success within the competitive e-commerce market.

Key Responsibilities

• Plan, develop, and execute targeted social media campaigns for e-commerce products and promotions.
• Create engaging campaign content, including ad copy, visuals, and video assets.
• Manage social media advertising budgets and optimize campaigns for key performance indicators (KPIs) such as conversion rates, click-through rates, and cost per acquisition.
• Monitor campaign performance closely and provide regular reports with analysis and recommendations for improvement.
• Collaborate with the broader marketing team to ensure campaign alignment with overall business objectives and brand messaging.
• Conduct audience research and identify target demographics for effective campaign segmentation.
• Stay up-to-date with the latest social media advertising features, best practices, and industry trends.
• Manage A/B testing for ad creatives, targeting, and landing pages to maximize campaign effectiveness.
• Ensure all campaign activities adhere to platform policies and brand guidelines.

Requirements

• Proven experience in managing and executing successful social media advertising campaigns, particularly for e-commerce.
• Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads).
• Excellent copywriting and content creation skills, with a focus on conversion-oriented messaging.
• Proficiency in using analytics tools to track and report on campaign performance.
• Familiarity with A/B testing methodologies and optimization techniques.
• Ability to work independently and meet project deadlines.
• Good communication and collaboration skills.
• A degree or certification in Marketing, Digital Media, or a related field is beneficial.
• Demonstrated understanding of e-commerce principles and customer acquisition strategies.

Benefits

This contractor role offers a competitive rate and the flexibility to work in a hybrid capacity, supporting our client in Welkom, Free State . While this is a contract position, there is potential for extension based on performance and project needs. You will gain valuable experience working on diverse e-commerce campaigns and have the opportunity to collaborate with a dedicated marketing team. This role is ideal for a self-starter looking to contribute impactful results within a defined project scope.