Hybrid E-commerce Social Campaign Lead

Placements24; Texas; Hybrid; USD 56,000 - 79,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Placements24 is seeking an experienced E-commerce Social Media Campaign Manager to lead and execute engaging campaigns that drive traffic and sales. This hybrid role combines office collaboration in East London, Eastern Cape with remote flexibility, requiring a data-driven mindset to optimize performance from conception to completion.

You will craft content, manage budgets, analyze results, and report on ROI while collaborating with marketing and ecommerce teams to align with business goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• 3–5 years of experience in social media marketing with e-commerce focus.
• Proven experience in developing and executing paid social campaigns.
• Strong understanding of Facebook, Instagram and TikTok advertising.
• Proficiency with social media management tools and analytics platforms.
• Excellent copywriting and content creation skills.
• Analytical mindset to interpret data and derive insights.
• Strong project management and organizational skills.
• Ability to work in a Hybrid environment.
• Creative thinking and passion for digital marketing and e-commerce.

Responsibilities

• Develop and implement comprehensive social media campaign strategies for e-commerce goals.
• Manage end-to-end execution of campaigns across Facebook, Instagram, and TikTok.
• Create compelling campaign content, including copy, visuals, and video.
• Plan and manage paid social advertising budgets, optimizing for ROI.
• Monitor performance using analytics tools, track key metrics, and report.
• Conduct A/B testing on ad creatives, targeting, and messaging.
• Collaborate with e-commerce and marketing teams for campaign integration.
• Stay up-to-date with the latest social media trends and best practices.
• Manage relationships with advertising partners or agencies as needed.
• Identify opportunities for audience growth and engagement through innovative tactics.

Skills

Social media marketing

Paid social campaigns

Analytics & data analysis

Copywriting

Content creation

Project management

Hybrid work adaptability

Education

Bachelor's degree in Marketing, Communications, Advertising, or related field

Tools

Facebook Ads Manager

Instagram/TikTok Ads

Social media analytics tools

Social media management tools

Job description

Placements24 is seeking an experienced E-commerce Social Media Campaign Manager to lead and execute engaging campaigns that drive traffic and sales. This hybrid role combines office collaboration in East London, Eastern Cape with remote flexibility, requiring a data-driven mindset to optimize performance from conception to completion.

You will craft content, manage budgets, analyze results, and report on ROI while collaborating with marketing and ecommerce teams to align with business goals.