E-commerce Campaign Manager

Placements24; Riverton (UT); Presencial; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Opportunity to manage significant ...

Collaborative team environment

Exposure to a wide range of digital营销

Potential for career growth within the

Contribute directly to business sales

Descripción de la vacante

Placements24 is seeking an experienced E-commerce Campaign Manager to plan, execute, and analyze multi-channel digital marketing campaigns for an online retail platform. You will coordinate with marketing, sales, and creative teams to align campaigns with brand messaging and promotions, driving online revenue.

The role requires 2–4 years of ecommerce marketing experience, strong analytics, and proficiency with Google Analytics and email marketing platforms.

Formación

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 2–4 years of experience managing digital marketing campaigns with an ecommerce focus.
• Proven experience with email marketing platforms, social media advertising, and PPC campaigns.
• Proficiency with Google Analytics and other campaign tracking tools.
• Strong understanding of the ecommerce customer journey and analytics.
• Excellent project management and ability to handle multiple campaigns simultaneously.
• Strong written and verbal communication and collaborative work style.

Responsabilidades

• Plan, develop, and execute integrated digital marketing campaigns across channels (email, social, paid search, display).
• Manage campaign budgets for efficient resource use and ROI.
• Develop campaign messaging and creative assets with the creative team.
• Monitor performance in real-time and adjust tactics for optimization.
• Conduct post-campaign analysis with insights and recommendations.
• Collaborate with ecommerce team to ensure landing pages support campaigns.
• Manage email marketing campaigns including segmentation, automation, and tracking.
• Stay updated on industry trends and best practices in digital campaigns.
• Coordinate with external agencies/partners as needed for execution.
• Ensure activities comply with brand guidelines and regulations.

Conocimientos

Email marketing

Social media advertising

PPC campaigns

Google Analytics

Data analysis

Campaign optimization

Team collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Email marketing platforms

PPC management tools

Descripción del empleo

About the Role

Our client, a well-established retailer with a growing online presence in Upington, Northern Cape , is seeking an experienced E-commerce Campaign Manager. This on-site role is critical for planning, executing, and analyzing all digital marketing campaigns aimed at driving sales and customer engagement for our e-commerce platform. You will work closely with the marketing, sales, and creative teams to ensure campaigns are aligned with business objectives, brand messaging, and promotional calendars. The ideal candidate is highly organized, data-driven, and possesses a strong understanding of digital marketing channels relevant to e-commerce. If you are passionate about executing impactful campaigns and boosting online revenue, this position in Upington offers a great opportunity to make a significant contribution.

Key Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across various channels (email, social media, paid search, display ads).
• Manage campaign budgets, ensuring efficient allocation of resources and maximum ROI.
• Develop compelling campaign messaging and creative assets in collaboration with the creative team.
• Monitor campaign performance in real-time, analyzing data and making adjustments to optimize results.
• Conduct post-campaign analysis, providing comprehensive reports with insights and recommendations.
• Collaborate with the e-commerce team to ensure landing pages and website content support campaign objectives.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Stay updated on industry trends and best practices in digital campaign management.
• Coordinate with external agencies or partners as needed for campaign execution.
• Ensure all campaign activities comply with brand guidelines and relevant regulations.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field.
• 2-4 years of experience in managing digital marketing campaigns, with a focus on e-commerce.
• Proven experience with email marketing platforms, social media advertising, and PPC campaigns.
• Proficiency in Google Analytics and other campaign tracking tools.
• Strong understanding of the e-commerce customer journey.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills and the ability to interpret campaign data.
• Effective written and verbal communication skills.
• Ability to work collaboratively within a team environment.
• Creative thinking and problem-solving abilities.

Benefits

• Competitive salary.
• Opportunity to manage significant marketing campaigns for a growing e-commerce business.
• Work in a collaborative team environment in Upington .
• Exposure to a wide range of digital marketing tactics.
• Potential for career growth within the marketing department.
• Contribute directly to business sales targets.