E-commerce Social Media Strategist

Placements24; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Fully remote work environment offering

Opportunity to shape the social media

Access to leading tools

Professional development

Performance-based incentives

Job summary

Placements24 is seeking an experienced E-commerce Social Media Strategist for a fully remote role. You will shape and execute social campaigns to build brand awareness, engagement, and sales across Instagram, Facebook, TikTok, Pinterest, and more.

We value a data-driven, creative thinker who can manage paid social ads, analytics, and community engagement from anywhere. This remote-first opportunity offers flexibility and growth within a dynamic e-commerce environment.

Qualifications

• Bachelor's degree required in Marketing, Communications, or related field.
• 4+ years of experience in social media strategy for e-commerce.
• Proven ability to develop and execute measurable social campaigns.
• In-depth knowledge of social platforms, ads tools, and analytics.
• Strong copywriting and remote collaboration skills.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with e-commerce goals.
• Create, curate, and manage content across platforms (Instagram, Facebook, TikTok, Pinterest, Twitter).
• Plan and optimize paid social campaigns to drive traffic, leads, and sales.
• Monitor trends, platform updates, and competitors to identify opportunities.
• Analyze performance metrics, generate reports, and provide recommendations.
• Grow online community and respond to customer inquiries.
• Collaborate with marketing, design, and product teams for brand consistency.
• Identify and engage with influencers and brand advocates.
• Manage social media budget and track ROI.

Skills

Social media strategy

Analytics

Copywriting

Remote work

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

About the Role

Our client, a dynamic and expanding e-commerce business, is seeking an experienced and creative E-commerce Social Media Strategist to join their team on a fully remote basis. This role is critical in shaping and executing our client's social media strategy to drive brand awareness, engagement, and ultimately, sales conversions across all relevant platforms. The ideal candidate will have a deep understanding of the e-commerce landscape, a proven ability to develop and implement data-driven social media campaigns, and a passion for leveraging social channels to achieve business objectives. You will be responsible for creating compelling content strategies, managing paid social advertising, and fostering a vibrant online community. This is a remote-first position, allowing you to work from anywhere within South Africa, with a focus on asynchronous communication and results-driven performance. We are looking for a proactive, analytical, and highly creative individual who can think strategically and execute tactically to elevate our client's online presence. Join us to make a significant impact on our client's e-commerce success from the convenience of your home office.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall e-commerce goals.
• Create, curate, and manage engaging content across various social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter).
• Plan, implement, and optimize paid social media advertising campaigns to drive traffic, leads, and sales.
• Monitor social media trends, platform updates, and competitor activities to identify new opportunities.
• Analyze social media performance metrics, generate insightful reports, and provide recommendations for improvement.
• Manage and grow the online community, fostering engagement and responding to customer inquiries.
• Collaborate with marketing, design, and product teams to ensure brand consistency and campaign alignment.
• Identify and engage with relevant influencers and brand advocates.
• Stay ahead of emerging social media technologies and strategies relevant to e-commerce.
• Manage social media budget effectively and track ROI of campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in social media strategy, with a focus on e-commerce.
• Proven track record of developing and executing successful social media campaigns that drive measurable results.
• In-depth knowledge of social media platforms, advertising tools, and analytics.
• Strong understanding of e-commerce principles and customer journey mapping.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Creative mindset with a strong ability to develop engaging content ideas.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Data-driven approach to strategy development and decision-making.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work environment offering maximum flexibility.
• Opportunity to shape the social media presence of a growing e-commerce brand.
• Access to leading social media marketing tools.
• Professional development and learning opportunities.
• Contribution to innovative marketing strategies.
• Supportive and collaborative remote team culture.
• Performance-based incentives.