E-commerce Manager - FMCG

Placements24; Windsor Park (TN); Hybrid; USD 36,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical aid

Retirement fund

Annual leave

Professional development

Hybrid work

Digital transformation

Job summary

Placements24 is seeking an innovative E-commerce Manager to lead online sales strategies for a leading FMCG brand in East London. The role focuses on optimizing websites, listings, and UX while driving campaigns across SEO, SEM, and email marketing.

You will analyze performance data, partner with marketing, IT, and supply chain teams, and manage relationships with online retailers to expand the brand’s digital footprint. A strong track record in FMCG e-commerce is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• 4+ years in e-commerce management or digital marketing, preferably FMCG.
• Proven success in developing and implementing e-commerce strategies that drove online sales growth.
• Strong SEO, SEM, social media, email marketing, and CMS knowledge.

Responsibilities

• Develop and execute a robust e-commerce strategy to achieve sales targets across online channels.
• Manage and optimize the company's e-commerce presence, including website content and product listings.
• Plan and execute digital marketing campaigns (SEO, SEM, social, email) to drive traffic and conversions.
• Analyze e-commerce performance data and implement data-driven improvements.
• Collaborate with marketing, sales, IT, and supply chain for integrated operations.
• Manage relationships with third-party e-commerce platforms and online retailers.
• Monitor competitor activities and identify market opportunities.
• Develop and manage the e-commerce budget with ROI focus.
• Stay updated on e-commerce trends and best practices.
• Drive customer acquisition and retention in the online space.

Skills

SEO & SEM

CMS platforms

Google Analytics

Shopify & Magento

Data analysis

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Shopify

Magento

Google Analytics

Job description

About the Role

Our client, a leading and forward-thinking Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and results-driven E-commerce Manager to spearhead its online sales strategy and execution. This dynamic role, based in East London, Eastern Cape , is responsible for developing and implementing comprehensive e-commerce strategies across various online platforms and retail partners. The ideal candidate will have a proven track record in driving online sales growth, managing digital marketing campaigns, and optimizing the online customer journey within the FMCG sector. You will be instrumental in expanding our digital footprint, enhancing online brand presence, and ensuring a seamless shopping experience for consumers. This is a unique opportunity to shape the digital future of a prominent FMCG brand in South Africa .

Key Responsibilities

• Develop and execute a robust e-commerce strategy to achieve ambitious sales and growth targets across all online channels.
• Manage and optimize the company's e-commerce presence, including website content, product listings, and user experience.
• Plan and execute digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
• Analyze e-commerce performance data, identify trends, and implement data-driven strategies for continuous improvement.
• Collaborate with internal teams (marketing, sales, IT, supply chain) to ensure seamless integration of e-commerce operations.
• Manage relationships with third-party e-commerce platforms and online retailers.
• Monitor competitor e-commerce activities and identify market opportunities.
• Develop and manage the e-commerce budget, ensuring optimal allocation of resources and ROI.
• Stay abreast of the latest e-commerce trends, technologies, and best practices.
• Drive customer acquisition and retention strategies within the online space.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• A minimum of 4 years of experience in e-commerce management or digital marketing, preferably within the FMCG industry .
• Proven experience in developing and implementing successful e-commerce strategies that have driven significant online sales growth.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative and innovative mindset with a passion for digital innovation.
• Located in or willing to relocate to East London, Eastern Cape .
• Adaptable and able to thrive in a fast-paced digital environment.

Benefits

• Competitive salary package, commensurate with experience and expertise.
• Performance-based incentives and bonuses.
• Comprehensive medical aid and retirement fund.
• Generous annual leave and paid holidays.
• Opportunities for professional development and training in the rapidly evolving e-commerce landscape.
• Hybrid work model offering flexibility.
• Be at the forefront of digital transformation in the FMCG sector in East London .
• Collaborative and innovative work culture.