E-commerce Digital Marketing Specialist

Placements24; Riverton (UT); Hybrid; USD 60.000 - 75.000; Vollzeit

Benefits dieser Stelle

Health insurance

Retirement savings plan

Paid time off

Training and career development

Zusammenfassung

Placements24 is seeking an E-commerce Digital Marketing Specialist to drive online sales and brand awareness. You will manage social media, email campaigns, and paid advertising, while refining the customer journey for an online brand.

The role blends analytical work with creative content, within a hybrid work setup in Utah. The ideal candidate has 2–4 years in digital marketing for e-commerce, strong copywriting, SEO knowledge, and proficiency with analytics and ads platforms.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a focus on e-commerce.
• Proven experience in managing social media marketing, email marketing, and paid advertising campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms like Mailchimp.
• Strong understanding of SEO principles and best practices.

Aufgaben

• Plan, implement, and manage digital marketing campaigns across multiple channels, including social media, email, and paid advertising (PPC/SEM).
• Develop engaging content for digital platforms, ensuring alignment with brand voice and marketing objectives.
• Manage and optimize social media profiles and campaigns to increase engagement and drive traffic to the e-commerce site.
• Execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Provide regular reports on digital marketing performance with key metrics and insights.
• Conduct market research and competitor analysis to identify opportunities for improvement and innovation.
• Collaborate with the e-commerce team to ensure cohesive marketing strategies and a seamless customer experience.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Assist in website content updates and SEO optimization efforts.

Kenntnisse

Digital marketing

Analytics

Copywriting

SEO

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

Jobbeschreibung

About the Role

Our client, a thriving e-commerce business, is looking for a motivated E-commerce Digital Marketing Specialist to join their team. This role will focus on developing and executing digital marketing campaigns to drive online sales, increase brand awareness, and optimise the customer journey. You will be responsible for managing various digital channels, including social media, email marketing, and paid advertising. The position is based in the strategic location of Upington, Northern Cape , and offers a hybrid work model, providing a blend of in-office collaboration and remote flexibility. We are seeking an analytical and creative individual with a strong understanding of the digital marketing landscape and a passion for achieving measurable results within the e-commerce sector. If you are eager to contribute to the growth of an online brand and enhance your digital marketing skills, this is an excellent opportunity.

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across multiple channels, including social media, email, and paid advertising (PPC/SEM).
• Develop engaging content for digital platforms, ensuring alignment with brand voice and marketing objectives.
• Manage and optimize social media profiles and campaigns to increase engagement and drive traffic to the e-commerce site.
• Execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Provide regular reports on digital marketing performance, highlighting key metrics and insights.
• Conduct market research and competitor analysis to identify opportunities for improvement and innovation.
• Collaborate with the e-commerce team to ensure cohesive marketing strategies and a seamless customer experience.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Assist in website content updates and SEO optimization efforts.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a focus on e-commerce.
• Proven experience in managing social media marketing, email marketing, and paid advertising campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp).
• Strong understanding of SEO principles and best practices.
• Excellent copywriting and content creation skills.
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Good communication and interpersonal skills.
• Ability to work effectively both independently and as part of a team in a hybrid environment.
• Organizational skills and attention to detail.

Benefits

• This role offers a competitive salary and a comprehensive benefits package.
• The hybrid work arrangement provides flexibility, with a collaborative office environment located in Upington, Northern Cape .
• Employees benefit from health insurance, retirement savings plans, and paid time off.
• Our client is committed to employee development, offering opportunities for training and career advancement within the digital marketing field.
• Join a growing e-commerce company and contribute to its success while developing your professional skills.
• This is a great chance to impact digital strategy in a dynamic sector.