E-commerce Performance Marketing Manager

Placements24; United States; Hybrid; USD 36,000 - 67,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Paid vacation

Sick leave

Professional development

Employee discounts

Career advancement

Job summary

Placements24 is seeking an E-commerce Performance Marketing Manager to lead data-driven campaigns across paid search, social, display, and affiliate channels. The role emphasizes optimization, ROI, and revenue growth for a growing online retailer.

The ideal candidate will manage large budgets, perform in-depth analytics, and collaborate with content and creative teams to deliver compelling ads and landing pages. Hybrid work in Paarl is offered.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 5 years in performance marketing for e-commerce.
• Experience managing large paid media budgets with strong ROI.
• Deep knowledge of Google Ads and Meta Ads and optimization tools.
• Proficiency with web analytics (e.g., Google Analytics) and A/B testing.
• Strong analytical skills to interpret data and drive decisions.
• Excellent written and verbal communication; affiliate marketing experience a plus.

Responsibilities

• Develop and implement performance marketing strategies across Google, Facebook, Instagram, and other platforms.
• Manage and optimize paid campaigns: budget, targeting, bidding, creatives to hit KPIs.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor campaigns daily; analyze data and report insights.
• Collaborate with content/creative teams for ads and landing pages.
• Grow affiliate marketing programs; recruit partners and track performance.
• Stay updated on trends and best practices in performance marketing.
• Work with marketing and e-commerce teams for cohesive customer journeys.
• Run A/B tests on creatives and landing pages to improve results.
• Analyze customer data to identify segments for targeted campaigns.

Skills

Performance marketing

ROI optimization

Data analytics

A/B testing

Campaign optimization

Communication

Affiliate marketing

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Google Ads

Meta Ads

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-driven E-commerce Performance Marketing Manager to join their team in Paarl, Western Cape. This role is responsible for developing, executing, and optimizing data-driven marketing campaigns to drive customer acquisition, revenue growth, and ROI for our e-commerce business. The ideal candidate will have a deep understanding of various performance marketing channels, including paid search, paid social, display advertising, and affiliate marketing. You will leverage data insights to continuously improve campaign performance and achieve ambitious sales targets. This is a fantastic opportunity to make a significant impact within a growing online retail company.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Manage and optimize paid advertising campaigns, including budget allocation, targeting, bidding strategies, and ad creative development, to achieve key performance indicators (KPIs) such as CPA, ROAS, and conversion volume.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to identify opportunities and drive campaign effectiveness.
• Monitor campaign performance daily, analyze data, and generate regular reports with insights and recommendations for improvement.
• Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages that align with campaign objectives and brand guidelines.
• Manage and grow affiliate marketing programs, including partner recruitment, relationship management, and performance tracking.
• Stay current with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Work closely with the broader marketing and e-commerce teams to ensure cohesive strategies and customer journey optimization.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve performance.
• Analyze customer data to identify segments for targeted campaigns and personalize marketing messages.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven experience managing significant paid media budgets and delivering strong ROI.
• In-depth knowledge of major advertising platforms (Google Ads, Meta Ads, etc.) and their optimization tools.
• Proficiency in web analytics tools (e.g., Google Analytics) and experience with A/B testing methodologies.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience with affiliate marketing platforms is a strong plus.
• Ability to work effectively in a fast-paced, results-oriented environment.
• Strategic thinker with a hands-on approach to campaign management.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work model, offering a balance between office collaboration and remote flexibility in Paarl, Western Cape.
• Comprehensive health insurance, including medical and dental coverage.
• Generous paid vacation and sick leave.
• Opportunities for professional development, certifications, and attending industry events.
• Employee discounts on company products.
• A dynamic and supportive team culture.
• Potential for career advancement within the organization.