E-commerce Performance Marketing Specialist

Placements24; Willows (CA); Hybrid; USD 22,000 - 33,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Tools exposure and learning

Job summary

Placements24 in Welkom, Free State, ZA, seeks an Ecommerce Performance Marketing Specialist to drive online sales through paid campaigns. You will plan, execute, and optimize across Google Ads, Facebook, and other channels, using data-driven methods to improve ROAS and CPA.

The role emphasizes hands-on optimization, campaign testing, and collaboration with design and content teams to deliver results across ecommerce platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related quantitative field.
• Minimum 3 years of experience in performance marketing with ecommerce focus.
• Proven experience managing and optimizing paid search and paid social campaigns.

Responsibilities

• Develop, manage, and optimize paid campaigns across Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience segmentation, and ad copy creation for maximum impact.
• Monitor campaign performance daily, analyzing CPA, ROAS, CTR, and conversion rates.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Manage advertising budgets effectively, ensuring optimal allocation across channels.
• Collaborate with content and design teams to craft compelling ad visuals and landing page experiences.
• Stay up-to-date with trends and best practices in performance marketing and ecommerce advertising.
• Generate regular performance reports with insights and recommendations for improvement.
• Identify opportunities for new campaign strategies and channel expansion.
• Ensure campaigns align with marketing objectives and ecommerce sales targets.

Skills

Paid search PPC

Paid social advertising

Google Ads

Analytics & data interpretation

A/B testing

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Ads

Excel

Job description

About the Role Our client, a rapidly expanding e-commerce business in Welkom, Free State, ZA , is seeking a driven and analytical E-commerce Performance Marketing Specialist. This role is crucial for driving online sales and customer acquisition through paid advertising channels. You will be responsible for planning, executing, and optimizing paid campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels. The ideal candidate will possess a strong understanding of data analysis, campaign optimization techniques, and e-commerce metrics. You will be instrumental in maximizing return on ad spend (ROAS) and achieving ambitious growth targets. This position requires a hands-on approach, a keen eye for detail, and a passion for achieving measurable results in the digital advertising space. You will work as part of a dedicated marketing team focused on driving success for our client in the Welkom, Free State, ZA area.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience segmentation, and ad copy creation for maximum impact.
• Monitor campaign performance daily, analyzing key metrics like CPA, ROAS, CTR, and conversion rates.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Manage advertising budgets effectively, ensuring optimal allocation across channels and campaigns.
• Collaborate with the content and design teams to create compelling ad visuals and landing page experiences.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce advertising.
• Generate regular performance reports, providing insights and recommendations for campaign improvement.
• Identify opportunities for new campaign strategies and channel expansion.
• Ensure campaigns are aligned with overall marketing objectives and e-commerce sales targets.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven experience managing and optimizing paid search (PPC) and paid social media campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other advertising platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with Google Analytics and other web analytics tools.
• Excellent understanding of key e-commerce metrics and conversion funnels.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Benefits

• Opportunity to drive significant growth for an e-commerce business in Welkom, Free State, ZA .
• Competitive salary and performance-based bonuses.
• Gain exposure to a wide range of digital advertising tools and strategies.
• Work within a results-oriented and collaborative team environment.
• Professional development and continuous learning opportunities.