Digital Marketing Executive

Placements24; United States; Hybrid; USD 43,000 - 61,000; Full time

Benefits offered by this job

Performance-based bonuses

Health insurance

Retirement fund

Flexible hybrid work arrangement

Career growth and professional develop

Job summary

Placements24 is seeking a senior Digital Marketing Executive to lead our online marketing efforts from Paarl, Western Cape. You will develop and execute integrated strategies across SEO, SEM, social media, content marketing, and email campaigns to boost brand awareness, leads, and customer acquisition in a competitive SA market.

This role offers a hybrid work model, combining office collaboration in Paarl with remote flexibility, and requires a proven track record in digital marketing execution,

Qualifications

• Proven experience as a Digital Marketing Executive, Manager, or similar senior role.
• Demonstrable success in developing and executing integrated digital marketing strategies.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency with marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Experience within the Western Cape region or a strong understanding of the South African digital landscape.

Responsibilities

• Develop, implement, and manage innovative digital marketing strategies to achieve company goals.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media marketing, email marketing, and display advertising.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies.
• Lead the creation of engaging and compelling content for various digital platforms.
• Collaborate with internal teams (sales, product, design) to ensure cohesive brand messaging and integrated campaigns.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Manage relationships with external agencies and vendors as needed.

Skills

Analytical skills

Problem-solving

Strategic thinking

Leadership

Communication

Interpersonal skills

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree preferred

Tools

Google Analytics

SEMrush

Marketing automation platforms

Job description

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Executive to spearhead their online marketing efforts from Paarl, Western Cape. This senior role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. You will manage a range of digital channels, including SEO, SEM, social media, content marketing, and email marketing, ensuring all activities are aligned with business objectives. This position offers a Hybrid work model, allowing for a balance between collaborative office-based work in Paarl and remote flexibility. The ideal candidate is a strategic thinker with a proven track record of success in digital marketing execution and campaign management.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing strategies to achieve company goals.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media marketing, email marketing, and display advertising.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies.
• Lead the creation of engaging and compelling content for various digital platforms.
• Collaborate with internal teams (sales, product, design) to ensure cohesive brand messaging and integrated campaigns.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Manage relationships with external agencies and vendors as needed.

Requirements

• Proven experience as a Digital Marketing Executive, Manager, or similar senior role.
• Demonstrable success in developing and executing integrated digital marketing strategies.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency with marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Experience within the Western Cape region or a strong understanding of the South African digital landscape.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health insurance, retirement fund, and other benefits.
• Flexible Hybrid work arrangement.
• Significant opportunities for career growth and professional development.
• Lead impactful marketing initiatives in Paarl.
• Work with a talented and motivated team in a supportive environment.