E-commerce Marketing Analyst

Placements24; Kentucky; Hybrid; USD 18,000 - 33,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Cutting-edge analytics tools

Professional development

Supportive team environment

Job summary

Placements24 seeks an E-commerce Marketing Analyst to join their team in Paarl. You will measure, analyze, and report on performance across digital marketing channels and e-commerce activities, translating data into insights to optimize spend and drive growth.

The role suits a data enthusiast who enjoys uncovering trends and providing strategic recommendations. The position emphasizes collaboration, dashboards creation, and continuous improvement in online performance within a results-driven

Qualifications

• Proven experience as a Marketing Analyst or similar role with focus on digital marketing and e-commerce.
• Proficiency in Google Analytics and other web analytics tools.
• Strong quantitative and analytical skills to interpret complex data sets.
• Experience with data visualization tools (Tableau, Power BI) is a plus.
• Excellent communication and presentation skills to explain technical findings to non-technical audiences.
• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related field.

Responsibilities

• Monitor, analyze, and report on KPIs for all e-commerce marketing channels (paid search, social, email, affiliate).
• Develop dashboards and reports to visualize campaign performance and trends for stakeholders.
• Dive into customer behavior, conversion funnels, and ROI to pinpoint optimizations.
• Assist in planning and executing A/B tests to improve website performance and campaign effectiveness.
• Collaborate with marketing managers to provide data-driven insights and recommendations.
• Stay updated with industry best practices and trends in digital marketing analytics.

Skills

Analytical mindset

Data interpretation

Communication skills

Data-driven decision making

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related field

Tools

Google Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a detail-oriented and analytical E-commerce Marketing Analyst to join their growing team in Paarl . This role is critical for measuring, analyzing, and reporting on the performance of all digital marketing campaigns and e-commerce activities. You will translate complex data into actionable insights, helping to optimize marketing spend and drive profitable growth. This is an excellent opportunity for a data enthusiast who enjoys uncovering trends and providing strategic recommendations to enhance online performance within a collaborative and results-driven environment.

Key Responsibilities

• Monitor, analyze, and report on key performance indicators (KPIs) for all e-commerce marketing channels , including paid search, social media, email, and affiliate marketing.
• Develop and maintain dashboards and reports to visualize campaign performance and trends for stakeholders.
• Conduct deep-dive analysis into customer behavior, conversion funnels, and ROI to identify optimization opportunities.
• Assist in the planning and execution of A/B tests and other experiments to improve website performance and campaign effectiveness.
• Collaborate with marketing managers to provide data-driven insights and recommendations for campaign strategies.
• Stay up-to-date with industry best practices and emerging trends in digital marketing analytics.

Requirements

• Proven experience as a Marketing Analyst or similar role, with a strong focus on digital marketing and e-commerce.
• Proficiency in using web analytics tools such as Google Analytics .
• Strong quantitative and analytical skills, with the ability to interpret complex data sets.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication and presentation skills, with the ability to explain technical findings to non-technical audiences.
• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.

Benefits

• Competitive annual salary and benefits package.
• Hybrid work model offering a balance of office and remote work.
• Opportunity to work with cutting-edge analytics tools.
• Professional development and training opportunities.
• A supportive team environment focused on data-driven decision-making.