Performance Marketing Manager

Placements24; États-Unis; À distance; USD 36 000 - 73 000; Plein temps

Avantages offerts par ce poste

Fully remote work arrangement

Competitive salary

Professional development opportunities

Access to premium analytics tools

Home office setup allowance

Bonuses and annual incentives

Résumé du poste

Placements24 is seeking a Performance Marketing Manager to lead paid acquisition with a strong emphasis on data-driven decision making. This fully remote role supports aggressive growth targets and allows work from anywhere.

The job involves developing and optimizing multi-channel campaigns across Google Ads, Facebook Ads, display, and affiliate programs. You will apply A/B testing, advanced analytics, and budget management to drive ROAS, CPA, and LTV improvements, collaborating with content and

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 5+ years of experience in performance marketing with a focus on paid acquisition.
• Proven track record managing campaigns across Google Ads and Facebook Ads.
• Expertise in A/B testing methodologies and tools.
• Strong data analysis and reporting using Google Analytics and Data Studio.

Responsabilités

• Develop and manage multi-channel performance marketing strategies to drive acquisition and revenue.
• Oversee PPC, paid social, display, and affiliate programs.
• Manage campaign budgets to meet CPA, ROAS, and LTV targets.
• Conduct A/B tests on creatives, landing pages, and bidding strategies.
• Analyze campaign data to extract insights and identify growth opportunities.
• Generate regular performance reports for stakeholders.
• Collaborate with content and creative teams to optimize ad copy and visuals.
• Stay informed on trends, tools, and best practices in performance marketing.
• Identify new channels and partnerships for growth.
• Manage relationships with third-party platforms and partners.

Connaissances

A/B testing

Data analysis

Budget management

Google Analytics

SQL

Formation

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field

Outils

Google Ads

Facebook Ads

Google Data Studio

Affiliate networks

Display advertising platforms

Description du poste

About the Role

Our client, a successful e-commerce retailer, is seeking a strategic and analytical Performance Marketing Manager to lead their paid acquisition efforts. This is a fully remote position, offering the flexibility to work from anywhere in Paarl, Western Cape, ZA, while contributing to our client's aggressive growth targets. You will be responsible for developing, executing, and optimizing comprehensive performance marketing strategies across paid search, social media, display, and affiliate channels. The ideal candidate possesses a deep understanding of data analysis, A/B testing, and budget management to drive measurable results and maximize ROI. As a remote-first professional, you will collaborate with a highly motivated and geographically dispersed team, leveraging cutting-edge tools to achieve ambitious customer acquisition goals. This role is perfect for a driven marketer who thrives on data and continuous improvement in a dynamic online landscape.

Key Responsibilities

• Develop and manage multi-channel performance marketing strategies to drive customer acquisition and revenue growth.
• Oversee paid search (PPC), paid social, display advertising, and affiliate marketing programs.
• Manage and optimize campaign budgets to achieve target KPIs, such as CPA, ROAS, and LTV.
• Conduct thorough A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies.
• Analyze campaign performance data using analytics platforms to extract insights and identify growth opportunities.
• Generate regular reports on campaign performance, presenting findings and recommendations to stakeholders.
• Collaborate with content and creative teams to ensure ad copy and visuals are optimized for performance.
• Stay informed about the latest trends, tools, and best practices in performance marketing.
• Identify and evaluate new performance marketing channels and opportunities.
• Manage relationships with third-party advertising platforms and partners.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 5+ years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven track record of successfully managing and scaling paid campaigns across Google Ads, Facebook Ads, etc.
• Expertise in A/B testing methodologies and tools.
• Advanced proficiency in data analysis and reporting using tools like Google Analytics, Google Data Studio, and potentially SQL or similar.
• Strong understanding of e-commerce metrics and KPIs (CPA, ROAS, LTV, Conversion Rate).
• Excellent communication and presentation skills, with the ability to articulate complex data insights clearly.
• Ability to work independently, manage multiple projects, and thrive in a remote, fast-paced environment.
• Strategic thinking and a results-oriented mindset.
• Experience with affiliate marketing platforms is a plus.

Benefits

• Highly competitive annual salary of R .
• Fully remote work arrangement with exceptional flexibility.
• Extensive professional development and training opportunities in performance marketing.
• Access to premium marketing analytics and optimization tools.
• A culture of innovation, data-driven decision-making, and continuous improvement.
• Generous paid time off and holiday allowance.
• Comprehensive medical aid and retirement fund benefits.
• Performance-based bonuses and annual incentives.
• Home office setup allowance.
• Regular virtual team events to foster camaraderie.