E‑Commerce CRO Strategy Lead

The Huntington National Bank

Birmingham (AL)

Hybrid

USD 90,000 - 120,000

Full time

8 days ago

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

The Huntington National Bank is seeking an eCommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program across Huntington's digital properties. This role partners closely with marketing, product, analytics, UX, content, and development teams to improve customer experiences and business outcomes.

The position supports digital acquisition through Huntington.com experiences, requires strong

Qualifications

3+ years of web content management and design experience on relevant platforms.
Bachelor's degree required.

Responsibilities

Support and optimize Huntington.com and related digital experiences through a CRO program.
Identify opportunities using web analytics, behavioral data, and customer feedback.
Develop and maintain a testing roadmap to improve acquisition, engagement and conversion.
Design, execute, and analyze A/B and multivariate tests using target platforms.
Collaborate with stakeholders to translate objectives into test hypotheses.
Use analytics to identify friction points and opportunities for improvement.
Collaborate with UX, marketing, content, product and development teams to scale winning experiences.
Develop and publish site content and landing pages to support testing and acquisition.