CRO & E‑commerce Growth Lead (Hybrid/Remote)

Huntington National Bank; Birmingham (AL); On-site; USD 110,000 - 150,000; Full time

Job summary

Huntington National Bank is seeking an eCommerce Strategy Manager to drive measurable gains in website performance, user acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development to optimize Huntington.com experiences.

Responsibilities include designing and executing A/B and multivariate tests, leveraging Adobe Target, Sitecore Personalize, and Salesforce Marketing Cloud, and translating insights into

Qualifications

• 3+ years of relevant Web content management and design experiences in Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar applications.
• Bachelor's degree

Responsibilities

• Support ongoing optimization of Huntington.com and related digital experiences through a structured CRO program.
• Identify customer experience opportunities using web analytics, behavioral data, feedback, and industry best practices.
• Develop and maintain a testing roadmap to increase acquisition, engagement, and conversion rates.
• Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other tools.
• Partner with stakeholders to translate objectives into measurable testing hypotheses.
• Utilize Adobe Analytics to identify friction points and areas for improvement.
• Collaborate with UX, marketing, content, product, and development teams to scale winning experiences.
• Develop, publish, and optimize site content and landing pages using Sitecore.

Skills

Adobe Target

Sitecore Personalize

Salesforce Marketing Cloud

Adobe Analytics

A/B testing

Multivariate testing

HTML/CSS

SEO/SEM

Digital marketing

Education

Bachelor's degree

Tools

Sitecore

Sitecore XM

SitecoreAI

Adobe Target

Salesforce Marketing Cloud

Job description

Huntington National Bank is seeking an eCommerce Strategy Manager to drive measurable gains in website performance, user acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development to optimize Huntington.com experiences.

Responsibilities include designing and executing A/B and multivariate tests, leveraging Adobe Target, Sitecore Personalize, and Salesforce Marketing Cloud, and translating insights into