E-Commerce Growth & CRO Strategist

Huntington Bancshares, Inc.; Akron (OH); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Huntington Bancshares, Inc. is seeking an eCommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven optimization program.

You will collaborate with marketing, product, analytics, UX, content, and development teams to improve the customer experience and business outcomes. The role involves designing, executing, and analyzing A/B and multivariate tests, developing content and landing pages with Sitecore,

Qualifications

• 3+ years of web content management/design experience with Adobe Target/Sitecore Personalize/SFMC or similar applications.
• Bachelor's degree required.
• Experience developing and managing CRO and experimentation programs preferred.

Responsibilities

• Support the CRO program for Huntington.com and related digital experiences.
• Identify opportunities using analytics, behavior data, and feedback.
• Develop a testing roadmap to increase acquisition, engagement, and conversion.

Skills

Web content management

Adobe Target

Sitecore Personalize

Salesforce Marketing Cloud

Data-driven optimization

Education

Bachelor's degree

Tools

Adobe Target

Sitecore

Salesforce Marketing Cloud

Job description

Huntington Bancshares, Inc. is seeking an eCommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven optimization program.

You will collaborate with marketing, product, analytics, UX, content, and development teams to improve the customer experience and business outcomes. The role involves designing, executing, and analyzing A/B and multivariate tests, developing content and landing pages with Sitecore,