E‑Commerce CRO & Optimization Lead

0101 The Huntington National Bank; Beachwood (OH); Hybrid; USD 95,000 - 140,000; Full time

Job summary

Huntington is seeking an eCommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program.

Responsibilities include designing tests, leveraging Adobe Target, Sitecore Personalize, and SFMC, and collaborating with UX, marketing, content, product, and development teams to scale winning experiences. A strong analytics mindset and agile collaboration are essential.

Qualifications

• 3+ years in web content management and design with Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud
• Bachelor's degree required
• Experience with CRO and experimentation programs preferred

Responsibilities

• Support CRO program for Huntington.com and related digital experiences.
• Identify customer experience opportunities using web analytics and customer data.
• Develop and maintain a testing roadmap focused on acquisition, engagement, conversion, and satisfaction.
• Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize.
• Translate strategic objectives into measurable testing hypotheses and optimization initiatives.
• Utilize Adobe Analytics to identify friction points and areas for performance improvement.
• Collaborate with UX, marketing, content, product, and development teams to scale winning experiences.
• Publish website content and landing pages using Sitecore to support testing and acquisition.
• Support digital campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, etc.
• Develop new experiences and page layouts using HTML/CSS to support experimentation.
• Develop, schedule, and send emails using Salesforce Marketing Cloud.
• Ensure proper tagging and measurement frameworks for accurate test reporting.
• Advocate for optimization, customer experience, experimentation, and data-driven decisions.

Skills

CRO program

Testing methodologies

Testing roadmaps

Adobe Target

Sitecore Personalize

Adobe Analytics

Agile environment

Digital marketing

HTML/CSS

Accessibility

Data-driven decisions

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Adobe Target

Sitecore Personalize

Adobe Analytics

Sitecore XM

Job description

Huntington is seeking an eCommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program.

Responsibilities include designing tests, leveraging Adobe Target, Sitecore Personalize, and SFMC, and collaborating with UX, marketing, content, product, and development teams to scale winning experiences. A strong analytics mindset and agile collaboration are essential.