Director of Ecommerce

R2 Global; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

R2 Global is seeking a proven ecommerce leader to launch and scale its direct-to-consumer channel. You’ll own the DTC P&L, drive revenue growth, and ensure profitability within strategy, budget, and pricing guardrails set by senior leadership.

You’ll partner with design, sourcing, supply chain, and customer service to keep DTC complementary to wholesale and marketplace partners while building a robust reporting foundation and a high-performance DTC team.

Qualifications

• 10+ years in ecommerce and digital marketing.
• 5+ years leading a DTC business with P&L accountability.
• Hands-on paid media management including Meta and Google.
• Strong command of Shopify and merchandising & conversion optimization.
• Lifecycle marketing experience and retention programs.
• Analytical depth: margin economics, cohort analysis, and LTV modeling.

Responsibilities

• Launch and operate the branded ecommerce storefront across the portfolio, and own its P&L.
• Run paid acquisition across Meta, Google, TikTok, and other channels, in-house or with agencies.
• Improve conversion across the site through merchandising, product pages, and a structured testing program.
• Build email, SMS, and loyalty programs that grow repeat purchase and CLV.
• Set DTC pricing and assortment in coordination with wholesale and marketplace teams.
• Plan the promotional calendar and obtain leadership sign-off for spend beyond thresholds.
• Build the reporting foundation (CAC, LTV, AOV, conversion, contribution margin) and present results monthly.
• Partner with operations on demand planning, fulfillment, shipping costs, and returns.
• Develop DTC-exclusive products and content with design and product development.
• Open a B2B ordering experience on the site and lead the DTC team and partners.

Skills

DTC leadership

Paid media management

Shopify/commerce platform

Lifecycle marketing

Analytics & LTV modeling

P&L ownership

Education

Bachelor’s degree in marketing or business

MBA (preferred)

Tools

Shopify

Meta Ads Manager

Google Ads

Klaviyo

Job description

We’re a long-established consumer products business that sells through major retailers and online marketplaces. We’re now building our own direct-to-consumer channel, and we need a leader to launch it, run it, and make it profitable.

The role

You’ll own the DTC business from first launch through scale. You’ll be accountable for revenue growth and contribution margin, working within a strategy, budget, and pricing guardrails set by senior leadership. You’ll shape that strategy with your recommendations, and you’ll execute it hands-on. You’ll work closely with design, sourcing, supply chain, and customer service, and you’ll keep the channel complementary to our existing wholesale and marketplace partners.

What you’ll do

• Launch and operate our branded e-commerce storefront across the portfolio, and own its P&L
• Run paid acquisition across Meta, Google, TikTok, and other channels, in-house or with agencies, and stay inside approved budgets and margin targets
• Improve conversion across the site through merchandising, product pages, and a structured testing program
• Build email, SMS, and loyalty programs that grow repeat purchase and customer lifetime value
• Set DTC pricing and assortment in coordination with wholesale and marketplace teams, so retail partners aren’t undercut
• Plan the promotional calendar with the digital merchandising lead, and take any spend or discounting beyond approved thresholds to leadership for sign-off
• Build the reporting foundation (CAC, LTV, AOV, conversion, contribution margin) and present results to the executive team monthly
• Partner with operations on demand planning, fulfillment service levels, shipping costs, and returns
• Use the channel to move excess and aged inventory in line with company targets
• Develop DTC-exclusive products and content with design and product development
• Open a B2B ordering experience on the site, alongside our sales and customer service teams
• Hire and lead the DTC team and manage agency and vendor partners

What we’re looking for

• 10+ years in e-commerce and digital marketing, including 5+ years leading a DTC business or channel with P&L accountability
• A record of building or scaling a profitable DTC channel
• Hands-on paid media expertise, including direct management of Meta and Google and budget allocation against ROAS/MER targets
• Strong command of Shopify or a comparable platform, plus merchandising and conversion optimization
• Lifecycle marketing experience (e.g. Klaviyo) and a history of building retention programs
• Analytical depth: contribution margin economics, cohort analysis, and LTV modeling
• Experience running DTC alongside established wholesale or marketplace channels; home, textiles, or consumer products background is a plus
• A builder’s mindset and comfort working in a lean, resource-constrained environment
• Bachelor’s degree in marketing, business, or a related field; MBA a plus