Website Growth & Performance Strategy Lead

OMNIA Partners; Nashville (TN); On-site; USD 120,000 - 160,000; Full time

Job summary

OMNIA Partners seeks a senior leader to own the end-to-end marketing and growth strategy for the website, driving vision, prioritization, performance measurement, and optimization. You will lead CRO, analytics, and MarTech initiatives within a cross-functional team to build a unified digital ecosystem.

You’ll translate business objectives into a roadmap, run a robust A/B testing program, and collaborate with our agency partner and internal teams to mature the digital product and growth channel.

Qualifications

• 6+ years of experience owning or leading a customer-facing website or digital platform from a marketing, growth, or CRO perspective.
• Proven track record of driving measurable improvements in conversion, engagement, and revenue through structured experimentation and optimization.
• Strong partnership skills with product and engineering teams to influence roadmap priorities.
• Hands-on experience with A/B testing platforms at strategic and operational levels.
• Deep fluency with web analytics platforms (GA4 preferred) and translating data into roadmaps and backlogs.
• Excellent cross-functional leadership and communication with senior leadership.

Responsibilities

• Own the website CRO program from backlog to results, including hypothesis development and experiment design.
• Lead full-funnel optimization and data-driven decision making to improve conversion and revenue.
• Define and report website marketing performance metrics and insights.
• Manage MarTech and analytics instrumentation strategy and data quality.
• Partner with external agency for website development and optimization execution.

Skills

CRO

A/B testing

GA4

Web analytics

Cross-functional leadership

Stakeholder communication

Growth marketing

Tools

VWO

AB Tasty

Optimizely

Job description

OMNIA Partners seeks a senior leader to own the end-to-end marketing and growth strategy for the website, driving vision, prioritization, performance measurement, and optimization. You will lead CRO, analytics, and MarTech initiatives within a cross-functional team to build a unified digital ecosystem.

You’ll translate business objectives into a roadmap, run a robust A/B testing program, and collaborate with our agency partner and internal teams to mature the digital product and growth channel.