Director, Digital Insights & CRO Optimization

Optimum Communications Inc.; New York (NY); On-site; USD 141,000 - 202,000; Full time

Job summary

Optimum Communications Inc. is seeking a Director, Digital Insights & Optimization to lead a team driving digital growth through data-driven insights, experimentation, and CRO across the Optimum digital ecosystem.

You will own website analytics, customer journey performance, testing strategy, and optimization across acquisition and existing customer experiences. This leader partners with Product, Technology, Marketing, Merchandising, Data and Analytics, and base management to translate insights

Qualifications

• 8+ years of experience in Digital Analytics, Conversion Rate Optimization (CRO), Digital Product Analytics, eCommerce, or related disciplines.
• Proven experience optimizing acquisition funnels, landing pages, checkout experiences, and customer self-service journeys.
• Deep expertise with Adobe Analytics and digital reporting platforms.
• Strong experience with A/B testing, multivariate testing, experimentation methodologies, and attribution frameworks.
• Demonstrated success building business cases, forecasts, and ROI models to support prioritization decisions.

Responsibilities

• Own the A/B testing and experimentation roadmap across acquisition funnels, landing pages, checkout flows, and self-service journeys.
• Drive measurable improvement in conversion, revenue, and engagement metrics based on customer behavior and ROI.
• Set testing and measurement best practices across the Digital Commerce org.
• Serve as the organization's expert on digital analytics, customer behavior, and conversion funnel performance.
• Develop proactive insights that identify opportunities, risks, and emerging trends across digital properties.
• Own Adobe Analytics strategy and governance, including dashboards with real-time visibility into acquisition, conversion, retention, and feature performance.
• Turn complex, multi-source data into clear, executive-ready insights and recommendations.

Skills

Digital analytics

CRO

A/B testing

Forecasting

Executive communication

Tools

Adobe Analytics

Experimentation platforms

Job description

Optimum Communications Inc. is seeking a Director, Digital Insights & Optimization to lead a team driving digital growth through data-driven insights, experimentation, and CRO across the Optimum digital ecosystem.

You will own website analytics, customer journey performance, testing strategy, and optimization across acquisition and existing customer experiences. This leader partners with Product, Technology, Marketing, Merchandising, Data and Analytics, and base management to translate insights