Director of Growth Marketing: Omnichannel eCommerce

Adecco (Portugal); Irving (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Adecco USA is seeking a strategic Director of Marketing to lead brand, content, performance marketing, and product launch strategies across DTC, retail, and e-commerce channels.

This high-visibility leadership role blends creative brand building with data-driven decision making to accelerate omnichannel growth, improve customer engagement, and deliver measurable ROI across global markets. You will oversee campaign strategy, budgets, and a cross-functional team.

Qualifications

• Progressive marketing leadership within CPG, DTC/e-commerce, retail, health and wellness.
• Proven growth in a digital-first omnichannel environment.
• Strong full-funnel marketing knowledge across awareness, acquisition, conversion, engagement and retention.
• Hands-on experience with CRM, lifecycle marketing, paid media, e-commerce, and analytics.

Responsibilities

• Develop and execute the annual marketing strategy aligned with domestic and global growth objectives.
• Lead omnichannel marketing across DTC, Amazon, retail, and international channels.
• Own full-funnel marketing strategy across paid social, Google, Amazon DSP, email, SMS, affiliate, influencer, and UGC programs.
• Use customer segmentation, behavioral analytics, and conversion insights to improve acquisition, retention, CAC, and LTV.
• Lead brand storytelling and content strategy across web, social media, email, packaging, retail, and athlete/influencer programs.
• Partner with Product Development, Sales, and Operations on go-to-market strategies for new product launches and category expansion.
• Use market, consumer, trend, and competitive insights to influence product and portfolio strategy.
• Oversee marketing budgets, forecasts, performance reporting, and key marketing KPIs.
• Lead and develop a marketing team.
• Manage external agencies and vendor partners while ensuring consistent brand standards and strong execution.

Skills

Digital marketing

Omnichannel strategy

Team leadership

Budget management

CRM platforms

Customer analytics

Tools

Klaviyo

Meta Ads

Google Ads

GA4

Looker

Shopify

Amazon Seller Central

Job description

Adecco USA is seeking a strategic Director of Marketing to lead brand, content, performance marketing, and product launch strategies across DTC, retail, and e-commerce channels.

This high-visibility leadership role blends creative brand building with data-driven decision making to accelerate omnichannel growth, improve customer engagement, and deliver measurable ROI across global markets. You will oversee campaign strategy, budgets, and a cross-functional team.