Director, Subscriptions & Lifecycle Growth

Nexstar Media Group, Inc.; Washington; On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Life insurance

Job summary

The Hill is launching Hill Insider, its first paid membership product, and seeks a Senior Director, Subscriptions & Lifecycle Strategy to own and grow the subscription business. You will set pricing, packaging, and lifecycle programs while building the product from the ground up, partnering with revenue, product, and editorial teams to drive sustained growth.

This hands-on builder role requires a data-driven mindset, deep subscription metrics fluency, and the ability to navigate a matrixed

Qualifications

• 8+ years in subscription growth, digital product, or lifecycle strategy.
• Demonstrated track record of owning subscription growth targets in a consumer-facing digital product.
• Fluency in subscription metrics: MRR, churn, LTV, trial conversion, cohort retention.
• Strong product instincts with ability to translate user behavior into product decisions.
• Proven ability to influence and drive results in a matrixed organization without full organizational control.
• Hands-on operator comfortable moving between strategy and execution.
• Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms.
• Media industry experience preferred; political or news media a plus.

Responsibilities

• Own the P&L and subscriber growth targets for The Hill Insider and future Nexstar subscription efforts.
• Set and track KPIs across the full subscriber funnel: acquisition, trial conversion, engagement, retention, and churn.
• Drive pricing, packaging, and offer strategy in partnership with revenue and product leadership.
• Develop the business case for new subscription initiatives, product expansions, and upsell opportunities.
• Use deep understanding of the user journey to identify where value is created and interventions will move the needle.
• Partner with product and editorial to develop subscription experiences and upsell paths.
• Own lifecycle marketing roadmap: onboarding, engagement, churn intervention, renewal, and win-back.
• Translate subscriber behavior into product decisions and roadmap.

Skills

subscription growth

digital product

lifecycle strategy

data-driven decisions

MarTech familiarity

matrixed influence

problem solving

Education

Bachelor’s degree

Advanced degree

Tools

CDP

ESP

Billing platforms

Job description

The Hill is launching Hill Insider, its first paid membership product, and seeks a Senior Director, Subscriptions & Lifecycle Strategy to own and grow the subscription business. You will set pricing, packaging, and lifecycle programs while building the product from the ground up, partnering with revenue, product, and editorial teams to drive sustained growth.

This hands-on builder role requires a data-driven mindset, deep subscription metrics fluency, and the ability to navigate a matrixed