Head of Subscriptions & Lifecycle Growth

Nexstar Media Group Inc.; Washington (District of Columbia); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Life insurance

Paid time off

Job summary

The Hill seeks a Senior Director, Subscriptions & Lifecycle Strategy to own and grow its new Hill Insider subscription product from launch. This builder role will scale the business, set the strategy, and drive the work needed to hit growth targets.

You will drive pricing, packaging, onboarding, engagement, churn intervention, renewal, and win-back. Collaboration with product, editorial, and revenue teams is essential to create compelling subscriber experiences and upsell paths.

Qualifications

• 8+ years in subscription growth, digital product, or lifecycle strategy.
• Proven track record owning subscription growth targets in a consumer-facing digital product.
• Fluency in subscription metrics: MRR, churn, LTV, trial conversion, cohort retention.
• Strong product instincts translating user behavior into lifecycle decisions.
• Ability to influence and drive results in a matrixed organization without full organizational control.
• Hands-on operator comfortable moving between strategy and execution.
• Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms.
• Media industry experience preferred; political or news media a plus.
• Bachelor's degree required, advanced degree a plus.

Responsibilities

• Own the P&L and subscriber growth targets for Hill Insider, with scope expanding to other Nexstar subscription efforts.
• Set and track KPIs across the full subscriber funnel: acquisition, trial conversion, engagement, retention, and churn.
• Drive pricing, packaging, and offer strategy in partnership with revenue and product leadership.
• Develop the business case for new subscription initiatives, product expansions, and upsell opportunities.
• Own the strategic roadmap for lifecycle marketing: onboarding, engagement, churn intervention, renewal, and win-back.
• Translate subscriber behavior and data into product decisions, connecting what users do to what the product should become.

Skills

Subscription growth

Lifecycle strategy

Digital product

MarTech familiarity

Matrixed org influence

Data-driven decisions

Pricing strategy

Product roadmap

UX understanding

Education

Bachelor's degree

Advanced degree a plus

Tools

CDP

ESP

Billing platforms

Job description

The Hill seeks a Senior Director, Subscriptions & Lifecycle Strategy to own and grow its new Hill Insider subscription product from launch. This builder role will scale the business, set the strategy, and drive the work needed to hit growth targets.

You will drive pricing, packaging, onboarding, engagement, churn intervention, renewal, and win-back. Collaboration with product, editorial, and revenue teams is essential to create compelling subscriber experiences and upsell paths.