Senior Director, Subscriptions & Lifecycle Strategy

Nexstar Media Group, Inc.; Washington; On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Life insurance

Job summary

The Hill is launching Hill Insider, its first paid membership product, and seeks a Senior Director, Subscriptions & Lifecycle Strategy to own and grow the subscription business. You will set pricing, packaging, and lifecycle programs while building the product from the ground up, partnering with revenue, product, and editorial teams to drive sustained growth.

This hands-on builder role requires a data-driven mindset, deep subscription metrics fluency, and the ability to navigate a matrixed

Qualifications

• 8+ years in subscription growth, digital product, or lifecycle strategy.
• Demonstrated track record of owning subscription growth targets in a consumer-facing digital product.
• Fluency in subscription metrics: MRR, churn, LTV, trial conversion, cohort retention.
• Strong product instincts with ability to translate user behavior into product decisions.
• Proven ability to influence and drive results in a matrixed organization without full organizational control.
• Hands-on operator comfortable moving between strategy and execution.
• Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms.
• Media industry experience preferred; political or news media a plus.

Responsibilities

• Own the P&L and subscriber growth targets for The Hill Insider and future Nexstar subscription efforts.
• Set and track KPIs across the full subscriber funnel: acquisition, trial conversion, engagement, retention, and churn.
• Drive pricing, packaging, and offer strategy in partnership with revenue and product leadership.
• Develop the business case for new subscription initiatives, product expansions, and upsell opportunities.
• Use deep understanding of the user journey to identify where value is created and interventions will move the needle.
• Partner with product and editorial to develop subscription experiences and upsell paths.
• Own lifecycle marketing roadmap: onboarding, engagement, churn intervention, renewal, and win-back.
• Translate subscriber behavior into product decisions and roadmap.

Skills

subscription growth

digital product

lifecycle strategy

data-driven decisions

MarTech familiarity

matrixed influence

problem solving

Education

Bachelor’s degree

Advanced degree

Tools

CDP

ESP

Billing platforms

Job description

The Senior Director, Subscriptions & Lifecycle Strategy is a newly created role responsible for owning and growing The Hill’s subscription business from the ground up. This is a builder position. You will inherit a product at launch and be responsible for scaling it, setting the strategy, and doing the work required to hit growth targets. You are equally comfortable thinking through a pricing strategy and reviewing a campaign brief. You understand how users move through a product, where value is created and lost, and how to build the subscription experiences, upsells, and lifecycle programs that turn readers into long-term paying members.

About The Hill
Established in 1994, The Hill is the country’s definitive digital source for non-partisan political news and information. Inside the Beltway, it’s known as an essential, agenda-setting read for lawmakers and influencers. Beyond the Capitol, The Hill’s trusted content is shared more often on social media than any other major political news brand in America.
Our properties include TheHill.com, reaching a monthly audience of 41M; Hill.TV, the largest independent video platform within the Beltway with 1.4B annual views; The Hill’s print edition, one of the most influential sources for law and policy makers; Elevate Studios, creating breakthrough branded content offerings for leading marketers; and The Hill Events, which hosted 70 virtual events last year, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions.
Now expanding into subscription, The Hill is building Hill Insider, its first paid membership product, and investing in the team and infrastructure to grow a scalable subscription business across the Nexstar portfolio.

Core Responsibilities

Subscription Business Ownership

• Own the P&L and subscriber growth targets for The Hill Insider, with scope expanding to include other Nexstar subscription efforts over time
• Set and track KPIs across the full subscriber funnel: acquisition, trial conversion, engagement, retention, and churn
• Drive pricing, packaging, and offer strategy in partnership with revenue and product leadership
• Develop the business case for new subscription initiatives, product expansions, and upsell opportunities

Product & Lifecycle Strategy

• Use deep understanding of the user journey across both free and paid experiences to identify where subscription value is created, where it breaks down, and what interventions will move the needle
• Partner with product and editorial to develop subscription experiences, member benefits, and upsell paths grounded in how users behave
• Own the strategic roadmap for lifecycle marketing: onboarding, engagement, churn intervention, renewal, and win-back
• Translate subscriber behavior and data into product decisions, connecting what users do to what the product should become

Execution & Cross-Functional Orchestration

• Work hands-on with the subscription team day-to-day, reviewing briefs, pressure-testing hypotheses, and unblocking execution
• Manage internal shared services relationships with engineering, design, and PMO, ensuring the subscription roadmap is resourced, prioritized, and delivered
• Align editorial, marketing, revenue, and product around shared subscription goals without always having direct authority over those functions
• Serve as the escalation point for decisions that span multiple functions or require senior alignment

Qualifications

• 8+ years in subscription growth, digital product, or lifecycle strategy
• Demonstrated track record of owning subscription growth targets in a consumer-facing digital product, ideally from an early or growth stage
• Fluency in subscription metrics: MRR, churn, LTV, trial conversion, cohort retention
• Strong product instincts with the ability to read user behavior and translate it into product and lifecycle decisions
• Proven ability to influence and drive results in a matrixed organization without full organizational control
• Hands-on operator comfortable moving between strategy and execution without losing sight of either
• Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms
• Media industry experience preferred, political or news media a plus
• Bachelor’s degree required, advanced degree a plus

Salary Range: $160,000.00 - $180,000.00 based upon experience

Benefits: Our comprehensive benefits package for full-time employees includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more. Part time employees are eligible for 401(k) and any local/state leave plans. Union positions are subject to the benefits outlined in their Collective Bargaining Agreement.

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