Director, RGM OBPPC – Trademark Growth Leader

Bodyarmor; Atlanta (GA); On-site; USD 148,000 - 169,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a strategic Director, RGM OBPPC Coke Trademark to drive a multi-year OBPPC vision across Coca-Cola Original Taste, Zero Sugar, Diet Coke, and related brands. You will translate consumer and financial insights into differentiated brand, package, and pricing choices while influencing cross-functional partners.

Lead the development of growth initiatives, partner with marketing, finance, and bottlers, and ensure coherent execution within SSD/NAOU portfolios.

Qualifications

• Bachelor’s degree required; MBA or advanced degree a plus.
• 5+ years in Revenue Growth Management, OBPPC, category or brand strategy.
• Experience with large trademarks or multi-brand portfolios is preferred.

Responsibilities

• Translate insights into Coke Trademark actions across brands and channels.
• Develop multi-year OBPPC vision and growth roadmap for NAO units.
• Define package, price, and portfolio architecture across offerings.
• Provide actionable consumer, shopper, and financial insights for growth.
• Lead cross-functional alignment with Marketing, Finance, and Sales teams.

Skills

Strategic thinking

Partnership

Executive communication

Test-and-learn leadership

Analytics and financials

OBPPC strategy

Price-pack architecture

Change management

Education

Bachelor’s Degree

MBA or advanced degree

Job description

The Coca-Cola Company in Atlanta seeks a strategic Director, RGM OBPPC Coke Trademark to drive a multi-year OBPPC vision across Coca-Cola Original Taste, Zero Sugar, Diet Coke, and related brands. You will translate consumer and financial insights into differentiated brand, package, and pricing choices while influencing cross-functional partners.

Lead the development of growth initiatives, partner with marketing, finance, and bottlers, and ensure coherent execution within SSD/NAOU portfolios.