Director, RGM OBPPC Coke TM

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 148,000 - 169,000; Full time

Job summary

The Coca‑Cola Company is seeking a Director, RGM OBPPC Coke Trademark in Atlanta to lead the development and stewardship of a multi-year OBPPC strategy across Coca‑Cola brands and portfolios.

You will translate consumer, shopper, and financial insights into differentiated brand, package, channel, and pricing choices while influencing senior partners across Marketing, Commercial, Finance, Supply Chain, and bottlers.

Qualifications

• Bachelor’s Degree required; MBA or advanced degree a plus.
• 5+ years of relevant experience in OBPPC, brand/portfolio strategy, finance or analytics.
• Experience with large trademarks, multi-brand portfolios, or complex package architectures preferred.

Responsibilities

• Develop and steward a 1–3 year OBPPC vision and growth roadmap.
• Define differentiated Coke Trademark roles across brands, occasions, channels, and pricing.
• Develop package, price-architecture and guardrails; identify whitespace and launch strategies.
• Translate Coke Trademark strategy into annual and multi-year plans with cross-functional partners.
• Lead development and quantification of Coke Trademark Sources of Growth for planning.

Skills

Strategic thinking

Partnership & collaboration

Executive communication

Test‑and‑learn leadership

Education

Bachelor’s Degree

MBA or advanced degree

Job description

Job Description Summary

The Director, RGM OBPPC Coke Trademark will report to the Coke Trademark OBPPC Lead and support the development and stewardship of the multi-year OBPPC strategy for Coca‑Cola Trademark across the North America Operating Unit. The role will translate consumer, shopper, occasion, competitive, and financial insights into differentiated brand, package, channel, assortment, and strategic pricing choices across Coca‑Cola Original Taste, Coca‑Cola Zero Sugar, Diet Coke, Coke Trademark flavours, limited‑time offerings, and innovation. The role requires holistic business understanding, strong analytical and financial judgment, cross‑functional leadership, and the ability to influence Marketing, Commercial, Finance, Supply Chain, eCommerce, customer teams, and bottlers.

What You’ll Do for Us

Support the Coke Trademark OBPPC Lead in developing and stewarding a one‑to‑three-year OBPPC vision and growth roadmap across Coca‑Cola Original Taste, Coca‑Cola Zero Sugar, Diet Coke, Coke Trademark flavours, limited‑time offerings, and innovation, while ensuring coherence with total SSD and NAOU portfolio strategies. Define differentiated roles for Coke Trademark brands and propositions across consumer occasions, shopper missions, channels, customers, outlets, and physical and digital commerce, balancing recruitment, frequency, affordability, premiumization, mix, and margin objectives. Develop the Coke Trademark package and assortment architecture across immediate‑consumption, future‑consumption, entry‑price, frequency, value, premium, variety‑pack, and innovation roles; identify whitespace and define package‑launch strategies, business cases, guardrails, pilots, and learning agendas. Develop strategic Coke Trademark price‑pack architecture and pricing guardrails in partnership with the Coke Trademark OBPPC Lead and Retail Strategy/TPO. The role does not own customer‑specific pricing, promotions, trade investment, customer negotiations, or in‑market execution; those decisions remain with Retail Strategy/TPO, customer teams, and RGM Execution. Provide consumer, shopper, competitive, package, pricing, household, channel, and financial insights that create a clear view of Coke Trademark opportunities, risks, portfolio gaps, and performance versus plan.

Coordinate with Marketing, Commercial, Finance, Supply Chain, eCommerce OBPPC, Retail Strategy/TPO, RGM Execution, customer teams, and bottlers to ensure Coke Trademark launches and pilots have clear strategic guardrails, business cases, success measures, and learning plans. Develop acceleration initiatives to recruit new households, build Coca‑Cola Zero Sugar and Diet Coke participation, grow frequency, optimize mix, strengthen flavours and innovation, and capture incremental Coke Trademark growth. Partner with RGM, Commercial, Marketing, Finance, customer, and bottler teams to translate Coke Trademark strategy into actionable annual and multi‑year plans. Translate the Coke Trademark category plan into clear portfolio, package, channel, assortment, and strategic pricing implications for bottler and customer planning. Lead the development and quantification of Coke Trademark Sources of Growth, including revenue, transactions, volume, household recruitment, frequency, mix, margin, incrementality, and system value, for incorporation into annual and multi‑year business planning.

SUCCESS MEASURES

Profitable growth of Coke Trademark across revenue, transactions, volume, household recruitment, purchase frequency, mix, margin, and system value. Clear and adopted one‑to‑three-year Coke Trademark OBPPC roadmap with differentiated roles for Coca‑Cola Original Taste, Coca‑Cola Zero Sugar, Diet Coke, flavours, limited‑time offerings, and innovation. Improved portfolio and package architecture across immediate‑consumption, future‑consumption, affordability, frequency, value, and premium roles. Successful Coke Trademark launches, pilots, and learning agendas with quantified business cases and scalable recommendations. Strong alignment with the Coke Trademark OBPPC Lead and cross‑functional partners while respecting decision rights for pricing, trade investment, customer negotiations, and execution.

KEY SKILLS / CAPABILITIES

• Strategic thinking: translates consumer, shopper, brand, package, channel, competitive, and financial insights into coherent Coke Trademark choices and action plans.
• Strong partnership and collaboration: works effectively with the Coke Trademark OBPPC Lead, Marketing, Commercial, Finance, Supply Chain, eCommerce, Retail Strategy/TPO, RGM Execution, customer teams, and bottlers.
• Executive communication, influencing, and storytelling: develops clear, concise, fact‑based recommendations, selling stories, and decision materials for senior internal and system stakeholders.
• Test‑and‑learn leadership: designs pilots and learning agendas for Coke Trademark package, flavour, innovation, affordability, premiumization, and channel opportunities and scales proven solutions.

KEY KNOWLEDGE / EXPERIENCE

• Analytics and financials: draws clear actions from household, consumer, shopper, syndicated, customer, package, pricing, and financial data; builds robust business cases covering revenue, transactions, volume, mix, margin, incrementality, investment, and system value.
• OBPPC strategy: develops multi‑year and in‑year brand, package, occasion, channel, assortment, and strategic pricing strategies for Coke Trademark.
• Price‑pack and portfolio architecture: understands rate/mix, package roles, price ladders, affordability, premiumization, assortment, promotions, and the interaction between permanent offerings, flavours, limited‑time offerings, and innovation.
• Change management and system influence: develops novel Coke Trademark growth solutions and gains alignment across divergent brand, commercial, customer bottler, financial, and operational perspectives.

Education and Professional Experience

Bachelor’s Degree required, MBA or other Advanced Degree a plus. 5+ years of relevant experience in Revenue Growth Management, OBPPC, category strategy, brand strategy, portfolio management, commercial strategy, consumer or shopper insights, finance, or analytics required; experience with large trademarks, multi‑brand portfolios, or complex package architectures strongly preferred. The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.

Skills

Pay Range: United States: 148,000 - 169,000 USD Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience.

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: November 13, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.

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The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavours and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.