Director, Coke Trademark OBPPC Strategy & Growth

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 148,000 - 169,000; Full time

Job summary

The Coca‑Cola Company is seeking a Director, RGM OBPPC Coke Trademark in Atlanta to lead the development and stewardship of a multi-year OBPPC strategy across Coca‑Cola brands and portfolios.

You will translate consumer, shopper, and financial insights into differentiated brand, package, channel, and pricing choices while influencing senior partners across Marketing, Commercial, Finance, Supply Chain, and bottlers.

Qualifications

• Bachelor’s Degree required; MBA or advanced degree a plus.
• 5+ years of relevant experience in OBPPC, brand/portfolio strategy, finance or analytics.
• Experience with large trademarks, multi-brand portfolios, or complex package architectures preferred.

Responsibilities

• Develop and steward a 1–3 year OBPPC vision and growth roadmap.
• Define differentiated Coke Trademark roles across brands, occasions, channels, and pricing.
• Develop package, price-architecture and guardrails; identify whitespace and launch strategies.
• Translate Coke Trademark strategy into annual and multi-year plans with cross-functional partners.
• Lead development and quantification of Coke Trademark Sources of Growth for planning.

Skills

Strategic thinking

Partnership & collaboration

Executive communication

Test‑and‑learn leadership

Education

Bachelor’s Degree

MBA or advanced degree

Job description

The Coca‑Cola Company is seeking a Director, RGM OBPPC Coke Trademark in Atlanta to lead the development and stewardship of a multi-year OBPPC strategy across Coca‑Cola brands and portfolios.

You will translate consumer, shopper, and financial insights into differentiated brand, package, channel, and pricing choices while influencing senior partners across Marketing, Commercial, Finance, Supply Chain, and bottlers.