Senior Director, Occasion Strategy & Growth

Bodyarmor

Atlanta (GA)

On-site

USD 180,000 - 203,000

Full time

3 days ago

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Job summary

The Coca-Cola Company is seeking a Senior Director, RGM OBPPC Occasions in Atlanta, GA, to lead the total-portfolio occasion strategy across Sparkling Soft Drinks, Still, and hydration. You will identify priority occasions, quantify opportunity pools, and translate insights into category and eCommerce actions across channels and outlets.

Reporting to the Senior Director II, you will drive a cross-functional, data-driven approach, partnering with Marketing, Commercial, Supply Chain, and bottlers

Qualifications

Bachelor’s Degree required; MBA or other Advanced Degree preferred.
Approximately 8+ years of relevant experience in Revenue Growth Management, OBPPC, portfolio strategy, or related fields.

Responsibilities

Lead NAOU’s total-portfolio occasion framework across consumer and shopper need states and channels.
Identify priority occasions and quantify opportunities for brands, packages, and assortments.
Develop a 1–3 year occasion roadmap linking opportunities to action plans and guardrails.
Provide analytics and mapping to uncover growth opportunities, whitespace, and risks vs plan.
Partner with cross-functional teams to design and execute occasion-led pilots and scale learnings.

Skills

Strategic thinking

Partnership & collaboration

Executive communication

Analytical mindset

Storytelling

Capability building

Cross-functional leadership

Occasion-led thinking

Change management

Financial acumen

Education

Bachelor’s Degree

MBA or Advanced Degree

Job description

Reporting to the Senior Director II, you will drive a cross-functional, data-driven approach, partnering with Marketing, Commercial, Supply Chain, and bottlers

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