Director, Coke Trademark OBPPC Strategy & Growth

The Coca-Cola Company; Atlanta (GA); On-site; USD 180,000 - 230,000; Full time

Job summary

The Coca-Cola Company in Atlanta, GA seeks a Director, RGM OBPPC Coke Trademark to lead the multi-year OBPPC strategy across Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, and Trademark flavors.

You will translate consumer, shopper, and financial insights into differentiated brand, package, channel, assortment, and strategic pricing choices, influencing Marketing, Commercial, Finance, Supply Chain, eCommerce, customer teams, and bottlers.

Qualifications

• 5+ years of relevant experience in Revenue Growth Management, OBPPC, category strategy, brand strategy, portfolio management, commercial strategy, consumer or shopper insights, finance, or analytics required.
• Bachelor’s Degree is required; MBA or advanced degree is a plus.

Responsibilities

• Support OBPPC Lead in developing and stewarding a 1-3 year OBPPC vision and growth roadmap.
• Define differentiated roles for Coke Trademark brands across occasions, channels, customers, and outlets.
• Develop Coke Trademark package and assortment architecture across immediate- and future-consumption, affordability, premiumization, and innovation roles.
• Develop price-pack architecture and pricing guardrails in partnership with OBPPC Lead and Retail Strategy/TPO.
• Provide insights across consumer, shopper, price, and financial data to inform opportunities and risks.
• Coordinate with cross-functional teams to ensure launches and pilots have guardrails, business cases, and learning plans.
• Develop acceleration initiatives to recruit households and grow brand participation and frequency.
• Translate strategy into actionable annual and multi-year plans for bottlers and customers.
• Translate category plans into portfolio, packaging, channel, and pricing implications for planning.
• Lead development and quantification of Sources of Growth for annual and multi-year planning.

Skills

Strategic thinking

Partnership & collaboration

Executive communication

Test-and-learn leadership

Education

Bachelor’s Degree

MBA or Advanced Degree

Job description

The Coca-Cola Company in Atlanta, GA seeks a Director, RGM OBPPC Coke Trademark to lead the multi-year OBPPC strategy across Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, and Trademark flavors.

You will translate consumer, shopper, and financial insights into differentiated brand, package, channel, assortment, and strategic pricing choices, influencing Marketing, Commercial, Finance, Supply Chain, eCommerce, customer teams, and bottlers.