Director, Programmatic B2B — Lead & Scale (Remote)

Devconnectplatform; Los Angeles, New York (CA, NY); Hybrid; USD 119,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Director of Programmatic to lead the B2B programmatic division, guiding strategy, audience targeting, and media delivery for key clients. The role starts as an individual contributor with the potential to scale a team, shaping best practices for enterprise-level campaigns and multi-stakeholder engagements.

You will own client and agency relationships, drive cross-channel collaboration, and contribute to new business through programmatic POVs and case studies.

Qualifications

• 6+ years of hands-on experience managing programmatic campaigns in B2B or enterprise settings.
• Deep understanding of B2B buying journeys including ABM, lead scoring, and funnel optimization.
• Advanced expertise with DSPs (TTD, DV360, StackAdapt) and CRM integrations.
• Proven ability to tie programmatic metrics to business outcomes (MQL → SQL → revenue).
• Analytical fluency with GA4, Salesforce, and HubSpot for attribution and automation.
• Executive-ready communication skills to distill technical concepts into business insights.

Responsibilities

• Own business relationships with clients, agencies, and internal teams for programmatic delivery.
• Oversee campaign management and optimization across display, video, native, and ABM.
• Establish scalable best practices for audience segmentation and multi-touch attribution.
• Lead cross-functional collaboration with creative, media, strategy, and analytics teams.

Skills

Programmatic campaigns

Executive communication

Analytics

GA4

Salesforce

HubSpot

Tools

TTD

DV360

StackAdapt

Data Management Platforms

CRM integrations

Job description

Wpromote is seeking a Director of Programmatic to lead the B2B programmatic division, guiding strategy, audience targeting, and media delivery for key clients. The role starts as an individual contributor with the potential to scale a team, shaping best practices for enterprise-level campaigns and multi-stakeholder engagements.

You will own client and agency relationships, drive cross-channel collaboration, and contribute to new business through programmatic POVs and case studies.