Director, Programmatic B2B Growth — Remote

Prime Visibility (Wpromote); United States; Remote; USD 119,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Job summary

Prime Visibility (Wpromote) seeks a Director, Programmatic to oversee day-to-day operations and lead the programmatic buying practice for multiple B2B clients. The role starts as an individual contributor with the potential to scale a team, shaping vision, structure, and best practices for a growing B2B programmatic group.

You will install best-in-class practices, drive enterprise-level audience segmentation, partner with analytics, and contribute to new business.

Qualifications

• Minimum 6+ years of hands-on programmatic campaign management, preferably for enterprise clients.
• Deep knowledge of B2B buying journeys, ABM, and funnel optimization.
• Advanced DSP experience (TTD, DV360, StackAdapt) and data platforms with CRM integrations.
• Proven ability to tie programmatic metrics to revenue outcomes across the funnel.
• Analytical fluency with GA4, Salesforce, HubSpot, and attribution tools.
• Strong executive-level communication; translate tech to business insights.
• Collaborate across creative, media, strategy, and analytics teams.
• Stay curious about evolving B2B ad tech, privacy, and audience intelligence trends.

Responsibilities

• Oversee day-to-day programmatic operations for multiple B2B clients.
• Define vision, structure, and best practices for a growing programmatic group.
• Install best-in-class practices for enterprise-level buying cycles and audiences.
• Contribute to new business via thought leadership and pitches.
• Onboard new advertisers and restore client relationships as needed.
• Provide internal and external programmatic education on tools and capabilities.
• Own client relationships with agencies and partners; escalation point for issues.
• Be the go-to expert for campaign execution including implementation and optimization.
• Guide inventory and audience strategy across channels and platforms.
• Foster cross-channel collaboration with paid social, search, and content teams.
• Support budgeting, pacing, forecasting, and QBRs for accounts.
• Represent the agency at industry events and with tech partners.

Skills

6+ years programmatic management

B2B buying journeys

DSPs and data platforms

MQL → SQL → Revenue

GA4, Salesforce, HubSpot

Executive communication

Cross-discipline collaboration

Curiosity in ad tech trends

Job description

Prime Visibility (Wpromote) seeks a Director, Programmatic to oversee day-to-day operations and lead the programmatic buying practice for multiple B2B clients. The role starts as an individual contributor with the potential to scale a team, shaping vision, structure, and best practices for a growing B2B programmatic group.

You will install best-in-class practices, drive enterprise-level audience segmentation, partner with analytics, and contribute to new business.